Company Description
Ignite Education Group is committed to fostering a transformative learning environment that empowers individuals to achieve their full potential and grow as lifelong learners and responsible global citizens. We champion innovation, inclusivity, and collaboration, encouraging students to explore their passions while building essential skills and embracing diverse perspectives. Through personalized and holistic education, we equip learners with the adaptability and knowledge needed to succeed in a rapidly evolving world.
Role Overview
We are seeking an experienced and results-driven Senior Digital Marketing Manager to lead and execute our digital marketing strategies. This is a full-time, on-site role based in Noida. The successful candidate will be responsible for planning, managing, and optimizing digital campaigns across multiple platforms while driving brand growth, engagement, and lead generation. You will work closely with internal stakeholders to align marketing initiatives with organizational objectives.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies and campaigns
- Lead and optimize online marketing efforts across social media, search engines, email, and content platforms
- Analyze web analytics and campaign performance to drive data-backed decisions and continuous improvement
- Oversee content strategy, including web content, social media posts, and digital creatives
- Conduct market research to identify trends, audience insights, and growth opportunities
- Manage and mentor junior marketing team members, ensuring high-quality execution
- Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals
- Monitor budgets, timelines, and KPIs to ensure campaigns meet performance targets
Qualifications & Requirements
- Minimum 3 years of experience in digital marketing, preferably in a managerial or senior role
- Strong expertise in digital marketing channels, including social media, SEO/SEM, and content marketing
- Excellent communication and leadership skills for effective team and stakeholder collaboration
- Proven experience in web content writing and content strategy development
- Proficiency in web analytics tools to track, analyze, and optimize marketing performance
- Creative and analytical mindset with a strong focus on results
- Bachelor's degree in marketing, Communications, Business, or a related field
- Experience in the education sector is an added advantage
Why Join Ignite Education Group
- Opportunity to work in a mission-driven organization making a meaningful impact
- Collaborative and innovative work culture
- Career growth and leadership development opportunities
Interested candidates are encouraged to apply and be part of a team shaping the future of education.
