Digital Marketing Manager

About

Langoor, A born in digital era digital marketing agency is challenging /changing the very way marketers make sense of the digital disruption and navigate their way to Impact Business x Marketing x Brand Performance.

Going beyond the elementary impact of digital in terms of search, social and storytelling, marketers need to look at their customer journeys in the digital domains and focus their action based on insights of digital behaviour and contextise their marketing mix strategies and action.

Driving Indian Brands into the Digital First Marketing Era with our expertise in Data x Technology x Strategic Thinking x Creative Edge delivering agile Marketing Transformations & Brand Performance.

Details about the role

We are seeking an experienced Senior Manager – Digital Marketing to lead and scale our digital initiatives across performance, brand, and retention channels. The role requires a strategic thinker with strong execution capabilities who can drive measurable business outcomes through data-driven marketing.

Key Responsibilities

1. Performance Marketing & Growth

• Plan and execute end-to-end digital marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.)
• Drive customer acquisition while optimizing key metrics like CAC, CPL, and ROAS.
• Scale campaigns through continuous testing, optimization, and automation.

2. Campaign Management & Execution

• Lead campaign planning, execution, and performance tracking across platforms.
• Manage budgets efficiently and ensure maximum ROI.
• Monitor and optimize campaigns based on performance data and insights.

3. Analytics & Reporting

• Set up and manage tracking frameworks (UTMs, conversion tracking, attribution models).
• Analyze campaign performance and generate actionable insights.
• Create dashboards and reports for stakeholders.

Key Requirements

• 8–12 years of experience in digital marketing, with at least 3–5 years in a managerial role.
• Strong expertise in performance marketing and campaign optimization.
• Hands-on experience with analytics tools (Google Analytics, Adobe analytics, etc.)
• Deep understanding of digital channels, attribution, and funnel optimization.
• Proven track record of delivering ROI-driven campaigns.
• Strong leadership, communication, and stakeholder management skills.