As a Digital Marketing Team Lead, your primary goal will be to scale inbound lead generation by 3-5x through innovative strategies, leveraging multiple platforms, and creating a robust brand presence.
Roles and Responsibilities:
1. Strategic Lead Generation
- Develop and execute a multi-channel lead generation strategy, incorporating:
- Paid channels (Google Ads, LinkedIn, Meta, Twitter, Quora, Reddit).
- Organic methods (SEO, thought leadership, content marketing, and online forums).
- Partner platforms, webinars, and co-marketing initiatives with industry influencers or associations.
- Identify new lead-generation opportunities through emerging platforms (e.g., YouTube for professionals, Medium, SlideShare).
- Leverage niche platforms such as G2, Capterra, and Cybersecurity-specific forums for reviews and product listings to attract decision-makers.
2. Paid Advertising Management
- Design and optimize performance-driven campaigns across diverse platforms (e.g., Google Ads, LinkedIn, Twitter, and programmatic ad networks).
- Scale retargeting efforts to re-engage website visitors and nurture prospects across the buyer journey.
- Use advanced campaign segmentation and A/B testing to maximize ROI and ensure budget optimization.
3. Content-Led Inbound Marketing
- Plan and execute high-value content campaigns (whitepapers, eBooks, webinars, infographics, case studies) to attract and engage potential customers.
- Collaborate with SMEs (Subject Matter Experts) to create thought leadership content highlighting Kratikal's expertise in cybersecurity services and products.
- Build a library of gated content to drive lead capture through downloads and email signups.
4. SEO and Website Optimization
- Drive organic traffic growth through advanced SEO strategies (on-page, off-page, and technical SEO).
- Optimize the website for conversion rate optimization (CRO), ensuring high-quality lead capture.
- Create and manage blog content targeting high-value, low-competition keywords in cybersecurity.
5. Social Media and Community Engagement
- Develop and execute strategies for LinkedIn, Twitter, Reddit, Quora, and industry-specific forums.
- Actively engage with cybersecurity communities, participating in discussions, Q&A platforms, and events.
- Use social listening tools to monitor trends and participate in conversations that position Kratikal as a leader.
6. Marketing Automation and CRM Integration
- Deploy and optimize marketing automation tools (e.g., HubSpot, Pardot) for lead nurturing.
- Integrate marketing efforts with CRM systems to ensure seamless lead handoff to sales.
- Build multi-touch email sequences for nurturing campaigns targeting specific industries and buyer personas.
7. Analytics and Reporting
- Regularly track and report on key metrics like lead quality, conversion rates, and campaign performance using Google Analytics, SEMrush, and heatmaps.
- Conduct market research and competitor analysis to refine strategies.
- Create data-driven growth strategies, identifying underperforming channels for improvement.
8. Team Leadership and Cross-Functional Collaboration
- Lead, mentor, and grow the digital marketing team to execute campaigns aligned with organizational goals.
- Work closely with the product, sales, and service teams to align messaging and target relevant audiences.
- Ensure continuous upskilling of the team on the latest tools, platforms, and marketing techniques.
Requirements
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- 4+ years of experience in B2B digital marketing, preferably in IT/Cybersecurity.
- Proven ability to scale lead generation through diverse platforms and campaigns.
- Expertise in paid platforms (Google Ads, LinkedIn, Meta) and organic channels (SEO, content marketing).
- Familiarity with marketing automation tools (e.g., HubSpot, Pardot) and CRM platforms (Salesforce, Zoho).
- Proficiency with analytics tools (Google Analytics, SEMrush, heatmaps).
- Strong communication and project management skills.
- Demonstrated experience with community engagement platforms (Quora, Reddit) and review sites (G2, Capterra).
Why You'll Enjoy Working at Kratikal:
- Get the fast learning and exciting environment of a startup, combined with the stable work and strong performance of a bigger company. There's lots of room to learn, grow, and share your ideas.
- We also provide good benefits like health insurance, a gratuity payment, and Employees Provident Fund (a savings plan for your future).
- We are an equal opportunity employer, where everyone has a fair chance.
About Us:
Kratikal Tech Private Limited is a leading B2B cybersecurity firm offering cutting-edge cybersecurity solutions and services such as Network Security Audits, Compliance Implementation, IoT Security, and VAPT. Serving over 150+ enterprise customers and 1825+ SMEs across industries, including E-commerce, Fintech, BFSI, NBFC, Telecom, Consumer Internet, Cloud Service Platforms, Manufacturing, and Healthcare, Kratikal is dedicated to helping organizations combat cybercriminals using advanced, technology-driven cybersecurity solutions.
The company also develops in-house cybersecurity products, including AutoSecT, competing with industry giants, alongside TSAT (Threatcop Security Awareness Training), TDMARC (Threatcop DMARC), TLMS (Threatcop Learning Management System), and TPIR (Threatcop Phishing Incident Response). These products have received numerous awards and recognitions for their innovation and effectiveness.
Kratikal has been honored as the Top Cyber Security Startupat the 12th Top 100 CISO Awards. With a global reach, Kratikal collaborates with renowned organizations to secure their digital landscapes. For more information, visit our websites at www.kratikal.com and www.threatcop.com.
