Digital Marketing Manager

Key Responsibilities

• Develop and implement digital marketing strategies:

Plan and execute campaigns across various channels, including social media, SEO, email, and contentmarketing. 

• Manage social media campaigns:

Create engaging content, track performance, and optimize strategies to increase engagement and reach.

• Analyze campaign performance:

Monitor key metrics, identify trends, and make data-driven decisions to improve campaign effectiveness.

• Optimize for SEO:

Implement strategies to improve website rankings and organic traffic from search engines. 

• Manage email marketing:

Create and send targeted email campaigns to nurture leads and drive conversions.

• Create content:

Develop engaging and informative content for various digital channels, including blog posts, social media updates, and email newsletters.

• Collaborate with other teams:

Work with sales, product, and other departments to align marketing efforts with business goals. 

• Stay up-to-date with industry trends:

Monitor emerging technologies and marketing strategies to stay ahead of the curve.

• Analyze performance:

Track and analyze key metrics, including website traffic, social media engagement, email open rates, and conversion rates.

• Optimize campaigns:

Make changes to marketing strategies based on performance data and insights to improve results. 

Develop and monitor campaign budgets

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

• Identify new marketing opportunities:

Research and identify new channels and strategies to expand reach and impact.

• Build brand awareness:

Develop and implement strategies to increase brand recognition and improve customer perception. 

• Drive website traffic and conversions:

Implement SEO, PPC, and other strategies to drive traffic to the website and convert visitors into customers. 

Skills and Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field
• Required min 3-7 years of experience   
• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills

Office Timing-  10-7pm

Work Mode-      Onsite

Working Days-   6 Days