JOB DESCRIPTION: Marketing Manager (DIGITAL)
- Reports To:Director
- Location:New Delhi - Hauz Khas Village (Head office)
- Market Focus:Pan-India, with specific focus on Surat & Siliguri Campuses
- Travel:Occasional travel to focus markets may be required for major events or launches.
- Employment Type:Full-Time
- Salary Range:As per industry standards and candidate's experience.
Company Overview
JD Institute is executing a major strategic pivot. We are evolving from a legacy design institution into aNew-Age Design Career Accelerator. Our vision is to move beyond traditional academic marketing and adopt a Creator-First approach focusing on real-world outcomes, student success stories, and industry immersion. We are looking for a leader who can drive this transition.
Position Summary
We are seeking aDigital Marketing Managerwho combines the creativity of a content strategist with the precision of a data analyst.
The core objective of this role is toreduce dependency on paid ads by building a robust organic growth engine.You will be responsible for building Founder-Led narratives, managing technical digital operations (Agency & CRM), and driving hyper-local growth in Tier-2 markets. Crucially, you will act as the bridge between Marketing and Admissions, ensuring that every lead generated is armed with the right content to convert.
Key Responsibilities
1. Organic Growth & Brand Narrative (The Creator Strategy)
- Founder-Led Marketing:Strategize and manage the personal branding of the Institute's Leadership on LinkedIn and Social Media. Position directors as industry thought leaders to drive organic trust.
- Student Ambassador Program:Build and manage a Campus Ambassador squad. Recruit our most charismatic current students to create authentic Day in the Life content, host campus tours, and answer peer queries on social media.
- SEO & Content Engine:Pivot content from selling courses to documenting success. Ensure website content answers high-intent queries to drive organic traffic.
2. Digital Strategy, ORM & Agency Management
- Agency Controller:Manage external agencies for Ads, Website, and SEO. You mustaudittheir work technically checking ad sets, verifying CPL data, and ensuring creative alignment.
- Online Reputation Management (ORM):Actively monitor and manage the institute's reputation on Google Maps, Quora, and Shiksha. Implement strategies to encourage happy alumni to leave positive reviews to boost Social Proof.
- Local SEO Domination:Execute a strategy to dominate the Map Pack. Ensure JD Institute appears in the top 3 results for searches inSurat, Siliguri, and Delhi.
3. CRM, Sales Enablement & Automation
- Meritto (NoPaperForms) Architect:Fully owns the CRM architecture. Build advanced automation workflows, lead scoring models, and counselor allocation logic.
- Sales Enablement :Don't just generate leads; help close them. Create high-converting collateral for the counseling team (e.g., Battle Cards vs. competitors, WhatsApp scripts, and Alumni Success Decks) to increase conversion rates.
- Nurturing:Design segmented drip campaigns using WhatsApp Business API and Email. Focus on value-driven follow-ups that nurture cold leads into applicants.
4. Regional Market Capture (Offline Focus)
- Tier-2 Market Penetration (Surat & Siliguri):Develop hyper-local offline strategies. This includes school contact programs, tuition center partnerships, and local PR activations specific to these cities.
- Event-Led Marketing:Organize and promote high-impact campus events (workshops, fashion shows) to drive footfall. Use offline guerrilla marketing techniques to fill seats.
5. Data Reporting & Admissions Alignment
- Feedback Loop:You don't work in a silo. You will hold weekly reviews with the Admissions Head to listen to call recordings, analyze lead quality, and immediately tweak marketing campaigns based on ground-level feedback.
- Executive Reporting:Present weekly reports to Management usingTableau, Looker Studio, or Advanced Excel. Reports must visualize ROI, Cost Per Admission (CPA), and Lead Velocity.
Candidate Profile
Education & Experience:
- MBA in Marketing or equivalent.
- 5+ yearsof experience in Marketing (Education, EdTech, or D2C preferred).
- Demonstrated experience insales enablementor working closely with sales teams.
Technical Skills:
- CRM:Advanced proficiency inMeritto (NoPaperForms)is highly preferred.
- Data:Expert in Excel, Google Analytics 4, and Tableau/Looker Studio.
- Marketing Tech:Knowledge of WhatsApp API tools (Wati/Interakt) and Email Marketing automation.
Core Competencies:
- Hybrid Mindset:Comfortable switching between high-level brand strategy and ground-level execution (Event logistics in Siliguri).
- Agency Leadership:Ability to instruct and correct agencies rather than just accepting their reports.
- Storytelling:Ability to craft narratives that resonate with Gen-Z.
