Digital Marketing Manager

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Company Website: https://imsplgroup.com/

LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/

Instagram Page: https://instagram.com/imsplgroupigshid=MzRlODBiNWFlZA==

Facebook Page: https://www.facebook.com/profile.phpid=100064152248422&mibextid=ZbWKwL

Job Title: Digital Marketing Manager

Location: Ahmedabad - Onsite.

IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services.

The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business.

• IMS People Possible, our flagship brand, provides Offshore Recruitment Services.

• IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services

• IMS Datawise specialises in Business Process Management Outsourcing Services

• IMS nHance provides Offshore Marketing Solutions.

• IMS Nucleii provides Offshore Managed IT Services.

Key Responsibilities -

1. Business & Strategy

· Support the VP in executing the annual strategy and quarterly business plans.

· Identify new service lines, cross-sell opportunities, and growth markets (UK, US, Australia).

· Drive revenue targets, track financial performance, and ensure profitability across accounts.

· Collaborate with senior leadership to build a replicable offshore marketing model.

2. Client Management

· Act as a senior escalation point for key clients and accounts.

· Strengthen long-term relationships through proactive communication, performance reviews, and delivery excellence.

· Ensure client feedback is incorporated into operational improvements.

3. Operational Leadership

· Oversee daily operations across digital marketing, creative, content, and lead-generation teams.

· Build efficient workflows, SOPs, and QA processes to maintain delivery consistency.

· Monitor capacity planning, resource utilisation, and team productivity.

· Drive operational excellence, reducing dependency on individuals through structured processes.

4. People Leadership & Culture

· Mentor and manage team leads across functions (Digital, Content, Design, BPO, Web).

· Develop talent through training programs, performance management, and structured career paths.

· Foster a culture of accountability, continuous improvement, and collaboration.

· Assist with hiring, onboarding, and capability building.

5. Sales & Marketing Support

· Partner with the sales team for pitches, proposals, and client presentations.

· Represent IMS nHance at industry events, roadshows, and webinars.

· Support marketing initiatives to strengthen nHance's brand presence globally.

6. Quality & Performance

· Set and monitor KPIs, SLAs, and quality benchmarks across teams.

· Run monthly performance audits and implement corrective actions.

· Ensure consistent delivery of measurable, high-impact marketing outcomes.