Digital Marketing Manager

Company Description Helium is an AI-driven personalization platform built for eCommerce brands, focused on tailoring every aspect of a visitor's journey on a website. By combining product intelligence, visitor insights, and brand data, Helium enables businesses to deliver highly relevant content and product recommendations in real time. The platform is designed to understand each visitor's unique context and preferences, driving higher engagement and conversion rates. Helium integrates seamlessly with existing eCommerce and marketing systems, making it easy for brands to scale personalized experiences across their digital channels.

We're hiring a Performance Marketer to own paid acquisition end-to-end. You'll plan, launch, and optimize campaigns across Meta and Google, and you'll be accountable for the numbers — CAC, ROAS, payback, and pipeline.

We sell to both B2C and B2B audiences, so you should be comfortable switching between fast-feedback consumer funnels and longer, considered B2B journeys.

You might be a great fit if you:

• Have hands-on-keyboard experience buying media on Meta and Google
• Have driven real results in B2C and ideally B2B too
• Live in the numbers — CAC, LTV, ROAS, MER, payback, blended vs. platform
• Have strong instincts for creative, angles, and audience testing
• Can build a simple model in a spreadsheet without hand-holding

Nice to have:

• Experience with attribution, server-side tracking (CAPI), or MMM
• A bit of SQL or comfort with analytics tools

1. Apply & present your case — share your details and answer a few questions written just for you.
2. Build assignment — pick one of three mini-tools and build it. Take a few days; we care about taste and judgment, not polish.
3. Final conversation — walk us through what you built and meet the team.