Performance Marketing Manager (Paid & Organic Growth)
Grade: Deputy Manager
Location: Mumbai (MIDC, Andheri)
Experience: 47 Years
About HDFC Securities
HDFC Securities is one of India's leading stockbroking firms and a subsidiary of HDFC Bank. As we scale our next-generation investment platforms, we are looking for a dynamic Digital Marketing Manager who can bridge the gap between performance-driven paid acquisition and long-term organic growth. If you are passionate about the intersection of data, search intent, and user experience, come join us!
Roles and Responsibilities
- Integrated Strategy: Devise and execute a holistic digital roadmap that balances high-velocity paid campaigns with sustainable organic growth (SEO/AEO).
- Paid Acquisition Leadership: Lead paid channels (Google Search, Meta, App Campaigns, PMax, and Ad Networks) to meet aggressive monthly acquisition and trading targets.
- Organic & Search Optimization: Drive organic visibility by overseeing SEO strategies, including technical audits, content roadmaps, and adapting to the evolving landscape of Answer Engine Optimization (AEO).
- Funnel Optimization: Analyze the entire conversion funnelfrom click to first tradeidentifying friction points and implementing strategies to improve conversion rates (CRO).
- Creative & Content Management: Collaborate with agencies to develop high-performing ad creatives, landing pages, and SEO-friendly content that resonates with the BFSI audience.
- Data & Insights: Publish daily and monthly performance reports for stakeholders, providing top-level insights on CAC, LTV, and organic share of voice.
- Stakeholder & Agency Management: Lead relationships with external partners and internal tech teams to ensure seamless campaign execution and compliance approvals.
- Innovation & Testing: Stay ahead of industry trends, managing beta projects with Google and Meta, and experimenting with AI-driven marketing tools to drive efficiency.
Qualifications and Skills
- Experience: 47 years in digital marketing, with a proven track record in the BFSI sector preferred.
- Hybrid Expertise: Deep understanding of the biddable media landscape (Search, Social, Programmatic) combined with a solid grasp of SEO principles and discovery-based search.
- Technical Toolkit: High proficiency in Google Ads, Meta Ads Manager, DV360, Google Analytics (GA4), AppsFlyer, and SEO tools (e.g., SEMrush, Ahrefs, or Search Console).
- Analytical Mindset: Strong logical thinking with the ability to translate complex data into actionable growth strategies.
- Communication: Excellent written and verbal English skills, with the ability to present performance updates to senior leadership.
- Attributes: Proactive, commercially focused, and detail-oriented, with a drive to scale quality user acquisition.
