Job Description
Area of Work Data Analysis, Writing and Editing Skills, SEO and SEM Skills, Google Adwords, Listening Skills, Email Marketing Skills, CRM Skills, Social Media Skills, Paid Social Media Advertising Skills and , New Idea into Applications.
Seo and content writing
Job Responsibilities: Staying current with emerging opportunities in the digital marketing world
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Directing the hiring of marketing and promotions staff and supervising their work
Negotiating advertising contracts
Working with other department heads and staff to discuss plans and marketing strategies
Work with editorial and marketing teams to drive SEO in content creation and content programming
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Other Competencies: Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Understands website metrics and best practices
Able to work with colleagues at all levels to develop marketing goals and evaluate results
Good at problem-solving and communication
Strong writing skills
