Job Title: Digital Marketing & Brand Manager
Location: Remote
Experience: 48 years
Industry: HR Technology / Professional Networking Platform
Role Overview
We are an ambitious startup building a secure, anonymous Executive Intelligence Platform. We are looking for a proactive and resourceful candidate with very good language skills and someone who can roll up sleeves to attain outcomes as individual contributor.
This role requires a combination of digital marketing expertise, creative design capability, and brand management skills to build awareness, attract professionals to the platform, and create a strong online presence.
Key Responsibilities
- Develop and execute digital marketing strategies to grow the platform's user base.
- Manage campaigns across LinkedIn, Google, and other relevant digital channels.
- Optimize digital campaigns to drive engagement, sign-ups, and platform usage.
- Develop and maintain the platform's brand identity and positioning. And function as single point for all creative aspects for on/off the platform for the firm.
- Ensure consistent branding across website, social media, and marketing communications.
- Manage brand messaging aligned with the company's vision and target audience.
- Create marketing visuals, banners, and social media creatives.
- Design promotional materials, newsletters, and campaign assets.
- Ensure all marketing materials maintain high visual quality and consistency.
- Manage and grow the company's presence across professional social platforms.
- Plan and execute content calendars aligned with industry trends and HR topics.
- Work closely with the product and community teams to promote new platform features.
- Improve website visibility through SEO and digital marketing initiatives.
- Monitor campaign performance and provide insights to improve marketing effectiveness.
- Track user acquisition metrics and marketing ROI.
Required Skills & Qualifications
- 48 years of experience in digital marketing, preferably within technology platforms, online communities, or SaaS companies.
- Strong knowledge of digital marketing tools, social media marketing, and SEO.
- Hands-on experience with design tools such as Canva, Adobe Creative Suite, or similar.
- Experience in brand building / management and online community growth is highly desirable.
- Understanding of professional platforms, or networking ecosystems is a plus.
Education:
- Masters or Bachelor's degree in Marketing, Business Administration, Communications, or related field.
