Key Responsibilities:
- Strategy & Planning
- Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning. Define clear marketing KPIs focused on lead generation, brand engagement, and ROI.
- Digital & Social Media Management
- Oversee marketing activities across Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API (WABA). Coordinate with digital marketing agencies to execute targeted paid campaigns, content calendars, and performance tracking. Monitor platform analytics and optimize content strategies for engagement.
- Internal Coordination & Stakeholder Management
- Act as the marketing liaison with Sales, Product, Operations, and Customer Experience teams. Ensure timely collection and dissemination of marketing-related information. Report daily to the COO with campaign status and key updates.
- Content & Creative Direction
- Supervise content development including social media posts, blogs, newsletters, and campaign creatives. Ensure messaging aligns with brand tone, values, and premium positioning in the luxury travel segment. Coordinate with designers, content creators, and agencies to ensure timely delivery.
- Campaign Management & Lead Generation
- Execute and monitor brand and lead generation campaigns across digital platforms. Track inquiries, engagement, and conversions through CRM tools, providing actionable insights to the Sales team. Assist in planning client engagement activities, online contests, and promotions.
- Reporting & Analysis
- Analyze campaign performance data and share concise reports with leadership. Recommend improvements based on marketing trends, analytics, and competitor analysis.
Required Qualifications & Skills:
- Bachelor's or Master's degree in Marketing, Communications, or related field
- 46 years of relevant marketing experience, preferably in luxury, hospitality, or travel sectors
- Strong understanding of digital and social media marketing tools and platforms
- Prior experience managing external agencies and small in-house teams
- Excellent communication, time management, and multitasking abilities
- Highly organized with a strong sense of accountability and ownership
- Creative flair with an eye for design, luxury aesthetics, and storytelling
What We Offer:
- Competitive salary and growth opportunities
- A high-performance, brand-led environment with exposure to luxury markets
- Opportunity to shape the digital voice and visual identity of a premium travel brand
- Collaborative workplace culture and leadership visibility
