Digital Marketing Manager

Futurism Technologies, INC.

Pune, India

6-8 Years

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Job Description

Urgent Hiring for Digital Marketing Manager

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Job Description:

Company website: Futurism Technologies - Digital Transformation Partner | DX Consultant

LinkedIn: (6) Futurism Technologies, INC.: My Company | LinkedIn

Company Details:

Futurism Technologies - We are SEI-CMMI Level-3 and ISO 9001:2015 certified global IT product & software solutions provider with 500+ software consultants working full time across 4 Delivery Centers. Strategic partnerships with companies like IBM, Oracle, Google, Amazon, Microsoft etc. Established in 2003, Futurism is headquartered in Pune, India with offices in the USA, Europe, Dubai, Germany. Our commitment to quality and 20 years of excellence has made us serve over 1200 clients across globally with 85% client retention.

Job Location: Baner

Experience: 6 +years

Work Timings: 11:00 Am to 8:00 Pm

Working Days: 5 days working in a week (Monday to Friday)

Job Description: Digital Marketing Manager (Inbound Lead Generation)

Role Summary

We are looking for a Digital Marketing Manager who can build and run a complete inbound lead generation enginefor our technology services and solutions across international markets. This person will own strategy + execution across SEO/AEO, performance marketing, email, social, campaigns, webinars/events, and CRM lead operations to deliver consistent, high-quality inbound leads so sales focuses on follow-ups, meetings, proposals, and closures (not only cold calling).

Key Responsibilities (KRAs)

1) Inbound Demand Generation (Primary)

Build and execute monthly/quarterly demand-gen plans to generate qualified inbound leads and meeting-ready opportunities.
Define and optimize funnels: Traffic Lead MQL SQL Meeting Opportunity.
Create high-converting offers (e.g., assessments, audits, consultations, demos, benchmark reports).

2) SEO + AEO (Answer Engine Optimization)

Own SEO strategy and execution for company websites:
Technical SEO (crawlability, speed, schema, Core Web Vitals)
On-page SEO (service pages, landing pages, case studies, blogs)
Off-page SEO (authority building, link acquisition, PR mentions)
Implement AEO to improve visibility across AI/answer engines:
FAQ clusters, structured content, schema, snippet optimization
Best answer content for high-intent queries

3) Performance Marketing (PPC / Paid Media)

Plan, run, and optimize Google Search, LinkedIn Ads, and retargeting campaigns.
Own budget allocation, keyword strategy, targeting, creatives, landing page alignment, A/B testing, and conversion optimization.
Drive performance based on SQLs and pipeline, not vanity metrics.

4) CRM & Lead Operations for Calling/Sales Team

Ensure inbound leads flow into CRM with correct data quality, enrichment, segmentation, and routing.
Define lead scoring and qualification fields (industry, role, region, need, timeline).
Deliver weekly prioritized lead lists for fast sales follow-up.
Maintain hygiene: deduplication, standardized fields, source tracking, SLA compliance.

5) Email Marketing & Marketing Automation

Build nurture workflows and campaigns for:
New inbound leads
Re-engagement of dormant leads
Event/webinar follow-up
Improve deliverability, segmentation, personalization, and conversion rates.

6) Social Media & Content Distribution (B2B)

Build and manage an organic + paid social plan to support inbound leads (especially LinkedIn).
Create a content calendar aligned to campaigns and buyer intent.
Collaborate with internal teams to create case studies, proof points, and industry-focused messaging.

7) Webinars, Events, Partnerships & Campaigns

Plan and execute webinars/virtual events and industry campaigns to generate leads and meetings.
Coordinate event promotion, registration funnels, attendee nurturing, and post-event conversion.
Work with partner ecosystems (technology partners, associations, channels) to co-market when relevant.

8) Landing Pages, CRO & Website Conversion

Build and optimize landing pages per campaign with strong CTA, proof, and clear positioning.
Improve conversion rates via A/B testing, messaging refinements, and form optimization.

9) Analytics, Attribution & Reporting (Non-negotiable)

Set up and maintain measurement: GA4, GTM, conversion tracking, pixels, CRM attribution.
Weekly reporting on leads and pipeline by channel, campaign, geography, and service line.
Present insights and next actions (what to scale, stop, or fix).

10) Team & Vendor Management

Coordinate and manage internal resources and external vendors for design, content, SEO, video, and paid campaigns.
Create SOPs and ensure consistent brand and campaign execution.

KPIs (What You Will Be Measured On)

Inbound SQLs per month (quality + quantity)
Inbound meetings generated and meeting show rate
Lead-to-SQL conversion rate, SQL-to-opportunity conversion rate
Cost per SQL (by channel) and marketing ROI
Organic leads growth (SEO/AEO) and ranking improvements for high-intent keywords
Email nurture performance (engagement conversions)
Pipeline influenced/created from inbound (tracked in CRM)

Required Skills & Experience

510+ years in B2B digital marketing / demand generation (IT services/SaaS preferred).
Proven track record of generating qualified inbound leads that convert into sales meetings.
Hands-on expertise in:
SEO + technical SEO and content strategy
PPC (Google Ads, LinkedIn Ads), retargeting, CRO
Email marketing + automation
Analytics + attribution (GA4, GTM, CRM tracking)
CRM lead operations, lead scoring, routing
Strong communication and stakeholder management with sales and leadership.

Nice to Have