Digital Marketing Manager

About Enlite

Enlite is India's leading cloud-native building automation company, transforming how buildings are managed, experienced, and made sustainable. We're building the future of intelligent infrastructure— one that is wireless, software-first, AI-enabled, and built for scale. We are a Series A funded company, backed by a strong set of marquee investors, including leading institutional funds and prominent family offices. After years of product-first, bootstrapped growth, we are now scaling rapidly across commercial real estate, campuses, data centers, and enterprise portfolios. At Enlite, we combine cutting-edge hardware, scalable software, and deep customer insight to deliver end-to-end smart building solutions—from energy management and access control to centralized command centers and ESG compliance.

If you're excited about solving real-world problems at the intersection of AI, IoT, and sustainability, and want to work with a passionate, high-performance team, Enlite is the place for you.

Location: Mumbai (Vikhroli West)

Role Overview

We are looking for a digital marketing professional who can own Enlite's brand presence across platforms and drive our positioning as a thought leader. This role goes beyond social media management it involves building a strong digital identity, creating compelling narratives, generating demand, and establishing category leadership.

Key Responsibilities

• Digital Strategy & Execution: Develop and lead Enlite's digital marketing roadmap, aligning campaigns with business goals.
• Content & Storytelling: Build and manage content calendars — including thought leadership posts, case studies, product explainers, blogs, and video assets.
• Brand Presence: Grow Enlite's visibility across LinkedIn, Twitter/X, YouTube, and relevant digital channels.
• Campaigns & Performance Marketing: Plan and execute SEO, SEM, and paid campaigns (Google Ads, LinkedIn Ads), with measurable ROI.
• Analytics & Reporting: Track performance using tools like Google Analytics, Search Console, LinkedIn Analytics; present insights and recommend improvements.
• Category Creation: shape a new narrative for Enlite as a distinct digital-first automation platform.
• Partnerships: Identify and leverage collaborations with industry forums, influencers, and media partners to amplify Enlite's voice.
• Tools & Automation: Use digital marketing tools (HubSpot, Mailchimp, Hootsuite, Canva, Adobe Suite, SEMrush, etc.) to streamline execution and reporting.
• Cross-functional Collaboration: Work closely with sales, product, and leadership teams to align messaging and market positioning.

Qualifications & Experience

• 6–8 years of experience in digital marketing for a B2B technology or services brand.
• Demonstrated ability to build brand presence and run campaigns that delivered measurable outcomes (engagement, leads, visibility).
• Hands-on experience with SEO/SEM, LinkedIn campaigns, Google Ads, marketing automation, and analytics tools.
• Strong portfolio of content work (case studies, thought leadership, product storytelling).
• Past experience in scaling a brand's digital presence from early stages is highly valued.
• Comfort working independently, experimenting, and iterating quickly.
• Excellent communication, writing, and storytelling skills.