Digital Marketing Manager (On-site | India)

We are looking for a Digital Marketing Manager who will take end-to-end ownership of DSW's digital presence, demand generation, and conversion ecosystem.

This is a high-impact, hands-on role where you will operate across brand, performance, content, and growth-ensuring that everything digital not only looks strong, but also drives measurable pipeline.

You will work closely with leadership, sales, and product teams to translate a complex, category-defining narrative into a clear, compelling, and high-performing digital engine.

Digital Strategy & Ownership

• Define and execute DSW's overall digital marketing strategy aligned to GTM priorities
• Own all digital channels end-to-end, ensuring consistency, performance, and scale

Demand Generation & Performance Marketing

• Plan and execute multi-channel campaigns across LinkedIn, Google, and retargeting
• Drive qualified leads, optimize CPL, and contribute directly to pipeline
• Continuously test and optimize creatives, messaging, and targeting

Website & Conversion Optimization

• Own the DSW website as a primary growth asset
• Build and optimize landing pages, funnels, and conversion journeys
• Improve conversion rates across all digital touchpoints

Content & Digital Storytelling

• Drive digital-first content across website, campaigns, and social
• Translate complex AI and enterprise narratives into clear, high-impact messaging
• Ensure consistency across all digital communication

Search & Discoverability (SEO + AI Ecosystems)

• Lead organic growth across traditional SEO and emerging discovery layers
• Build strategies for visibility not just on Google, but across AI-driven platforms such as ChatGPT, Gemini, and other answer engines
• Create intent-driven, high-authority content that ranks, surfaces, and gets referenced

Social & Digital Presence

• Own and grow DSW's presence on LinkedIn and other relevant channels
• Build thought leadership and engagement with CXO and technical audiences

Email Marketing & Nurture

• Design and execute email campaigns and lead nurture journeys
• Segment audiences and improve engagement, conversion, and meeting generation

Analytics & Performance Tracking

• Own end-to-end funnel metrics: traffic → leads → MQL → SQL → pipeline
• Build dashboards and generate actionable insights to improve performance

MarTech & Tools

• Manage marketing tools, CRM integrations, and automation workflows
• Ensure seamless data flow between marketing and sales

Cross-Functional Collaboration

• Work closely with sales, product, and leadership teams
• Align marketing efforts with revenue goals and GTM strategy

Digital Asset Ownership

• Own and continuously improve all digital assets including website, landing pages, campaigns, and content
  

• 5–7 years of experience in B2B digital marketing
• Strong hands-on experience across:
• Performance marketing (LinkedIn, Google)
• Website and conversion optimization
• Content and SEO
• Proven ability to drive qualified leads and pipeline impact
• Strong analytical mindset with experience in marketing metrics and reporting
• Ability to operate at both strategic and execution levels

Good to Have

• Experience in AI, SaaS, or enterprise technology
• Exposure to global markets (US/UK)
• Familiarity with AI-led search and discovery trends
  

• Work on a category-defining product in enterprise AI
• Build and scale the digital engine from the ground up
• High ownership, high visibility, and direct impact on growth
  

• On-site (India)