Digital Marketing Manager

Company Description

EKO STAY is a leading provider of professionally managed vacation homes, offering unmatched homestay experiences across 12 cities in India. Established in 2018 by hospitality experts, EKO STAY manages a portfolio of over 150 meticulously curated villas. Renowned for its commitment to innovation, guest satisfaction, and sustainable growth, the company sets the bar for personalized hospitality. EKO STAY strives to create unique and memorable stays, combining comfort with exceptional service.

Role Description

Prerequisites:

- Experience: 5 years of experience in Social Media Department and 2 years as social media manager

- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).

- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.

- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.

- Creativity: Excellent creative thinking and problem-solving abilities.

- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.

- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives

- Qualifications: Bachelor's degree in Marketing, Communications, or a related field.

Key Responsibilities:

Social Media Strategy & Execution:

- Develop and implement comprehensive social media strategies aligned with the brand's objectives.

- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.

- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.

Team Management:

- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.

- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.

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Brand Partnerships & Collaboration:

- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.

- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.

Content Creation & Planning:

- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand's voice.

- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.

Paid Campaigns & Reporting:

- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.

- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.

Social Media Optimization (SMO):

- Implement best practices for Social Media Optimization to improve organic engagement and visibility.

- Continuously optimize content for performance across various social media platforms.

Miscellaneous Tasks:

- Travel for shoots and other brand-related activities as required.

- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.

Pay: ₹45,000.00 - ₹55,000.00 per month