Digital Marketing Manager

Manager – Digital Marketing

Business Unit: EdgeVerve – AI Next

Location: Bangalore

Experience: 10–16 Years

Department: Marketing

About EdgeVerve

EdgeVerve Systems Limited, a wholly owned subsidiary of Infosys, builds AI-powered, automation-led, and analytics-driven platforms that help enterprises transform business operations at scale. AI Next is EdgeVerve's next-generation Enterprise AI platform designed to accelerate Applied AI and Generative AI adoption across organizations. [Product Ma...t- AI Next | Word]

Role Overview

We are looking for a high-impact Manager – Digital Marketing to drive global digital demand generation, performance marketing, and customer acquisition initiatives for the AI Next platform.

This role will be responsible for creating and executing digital marketing programs that build brand awareness, generate qualified pipeline, and drive customer engagement across enterprise buying audiences.

The ideal candidate will bring strong B2B SaaS or enterprise technology marketing experience with expertise in digital campaigns, content-driven demand generation, SEO/SEM, marketing automation, ABM, analytics, and full-funnel campaign execution.

Key Responsibilities

Demand Generation & Pipeline Growth

• Plan and execute integrated digital marketing campaigns to generate Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline.
• Develop full-funnel programs across awareness, consideration, and conversion stages.
• Partner with Product Marketing and Sales teams to align campaign messaging with GTM priorities.
• Drive account-based marketing (ABM) initiatives for strategic enterprise accounts.

Performance Marketing

• Own and optimize paid digital programs across:
• LinkedIn
• Google Search & Display
• YouTube
• Industry media platforms
• Retargeting channels
• Manage campaign budgets, performance metrics, and ROI targets.
• Continuously improve conversion rates through testing and optimization.

Content & Campaign Marketing

• Collaborate with Product Marketing teams to create:
• Solution campaigns
• Industry campaigns
• Executive thought leadership programs
• Product launch campaigns
• Customer success stories
• Develop audience-specific nurturing journeys that increase engagement and conversions.

Marketing Automation & Nurturing

• Own lead nurturing strategies through marketing automation platforms.
• Build automated email programs, drip campaigns, and engagement workflows.
• Work closely with Sales Operations teams to improve lead lifecycle management.

SEO & Organic Growth

• Develop strategies to improve website traffic, keyword rankings, and organic visibility.
• Drive content optimization for AI, Generative AI, Enterprise AI, Automation, and Agentic AI-related topics.
• Partner with internal and external teams to improve website conversion performance.

Analytics & Reporting

• Build campaign performance dashboards and executive reports.
• Track key marketing metrics:
• Provide recommendations based on campaign insights and business impact.

Events & Digital Amplification

• Support digital promotion for webinars, executive events, conferences, and product launches.
• Maximize event ROI through pre-event, during-event, and post-event campaigns.

Required Qualifications

Education

• MBA preferred.

Experience

• 10+ years of experience in Digital Marketing, Demand Generation, Performance Marketing, Growth Marketing, or B2B Marketing.
• Strong experience in enterprise software, SaaS, cloud, AI, data, analytics, or technology businesses.
• Demonstrated success managing global digital campaigns and marketing funnel performance.