We are looking for a highly experienced SEO professional with 10+ years of expertise in building large-scale keyword universes, driving organic growth, and optimizing websites for both traditional search engines and emerging Generative Engine Optimization. The candidate should have strong strategic, technical, and content SEO capabilities with proven experience in improving keyword visibility, organic traffic, search rankings, and AI-driven search discoverability.
Key Responsibilities
SEO Strategy & Organic Growth
- Develop and execute end-to-end SEO strategies to improve organic visibility, traffic, and lead generation.
- Build and expand comprehensive keyword universes across branded, non-branded, transactional, and location-based searches.
- Identify keyword gaps, competitor opportunities, and search intent trends across projects and business categories.
- Drive SEO growth through content, technical, on-page, and off-page optimization initiatives.
Keyword Research & Content Optimization
- Conduct advanced keyword research using tools such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, and Keyword Planner.
- Optimize website pages, landing pages, blogs, and project pages for targeted keywords and search intent.
- Work closely with content and digital teams to ensure SEO-friendly content structures, metadata, schema, and internal linking.
- Improve rankings for high-intent and conversion-focused keywords.
Technical SEO
- Perform detailed website audits and implement fixes related to crawlability, indexing, Core Web Vitals, schema markup, page speed, mobile optimization, and site architecture.
- Ensure proper technical SEO implementation across websites, microsites, and landing pages.
- Monitor indexing, crawl errors, redirects, canonicalization, and structured data implementation.
AEO/GEO/SEO AI Search Optimization
- Develop strategies to improve visibility across AI-powered search experiences and generative search platforms.
- Optimize content for conversational search, AI overviews, entity-based search, and semantic relevance.
- Implement structured content strategies to improve discoverability in Google AI Overviews and generative search engines.
- Stay updated on evolving AEO/GEO/SEO trends, search algorithms, and AI-driven ranking factors.
Performance Monitoring & Reporting
- Track SEO performance metrics including keyword rankings, organic traffic, impressions, CTR, DA, backlinks, and conversions.
- Analyze SEO performance trends and provide actionable recommendations.
- Prepare monthly SEO reports with insights, opportunities, and growth plans.
Collaboration & Leadership
- Coordinate with developers, content teams, agencies, and marketing stakeholders for SEO implementation.
- Guide internal teams and agencies on SEO best practices and optimization frameworks.
- Drive SEO governance and standard operating processes across digital assets.
Required Skills & Experience
- 10+ years of hands-on SEO experience with proven organic growth achievements.
- Strong expertise in building keyword universes and scaling organic visibility.
- Deep understanding of Technical SEO, On-Page SEO, Content SEO, and GEO SEO.
- Experience optimising websites for Google AI Overviews and AI-driven search ecosystems.
- Strong analytical skills with expertise in SEO tools and reporting platforms.
- Knowledge of schema markup, HTML basics, JavaScript SEO, and Core Web Vitals.
- Experience handling enterprise-level or large multi-location websites preferred.
- Excellent communication and stakeholder management skills.
Preferred Tools
- Google Search Console
- Google Analytics
- SEMrush
- Ahrefs
- Screaming Frog
- Google Keyword Planner
- Looker Studio
- Page Speed Insights
- Hubspot
