Manager Marketing - Digital Analytics

Role Overview :

FedEx is looking for a Digital Manager who will play a key role in driving innovation and excellence in their digital initiatives. We seek someone who brings a strong commercial thought process and extensive experience in digital, web, and social media analytics.

What your main responsibilities are :

As a senior leader in the India CoE, the Digital Manager will be responsible for the creation of a Data - centric projects that delivers cutting edge insights, solutions and services to various internal businesses and client organizations

• Inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics.

• Understand the digital ecosystem (Fedex.com and associated capabilities) and drive analytical engagement across the end-to-end customer digital journey with FedEx.

• Measure and monitor key performance metrics for various global marketing teams, including Product Marketing, Customer Vertical Marketing, Customer Segment Marketing, and Retail Marketing.

• Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor, analyse, and report on the performance of digital marketing campaigns.

• Translate digital data into actionable insights to support commercial decision making and provide thought leadership on digital trends, consumer behaviour, and emerging technologies.

• Identify, assess, and recommend actions to resolve barriers to the success of key digital marketing programs and improve customer experience using data.

• Develop and present comprehensive reports to senior management, highlighting key findings and strategic recommendations.

• Collaborate with cross-functional teams to drive digital transformation and innovation, ensuring alignment of digital strategies with overall business objectives.

• Build and maintain strong relationships with key stakeholders, including marketing, sales, and product teams.

• Act as the primary point of contact for all digital analytics-related queries and initiatives.

• Define, design, and standardize key performance scorecards, reports, and visualizations that provide insights into the health of the overall digital platform and the performance of all digital assets and products across FedEx.com.

• Lead the development of core analytics solutions to improve operational efficiency, revenue, and logistics and distribution inefficiencies.

• Ensure comprehensive data access security and neutrality to assure all stakeholders. What we are looking for

Education & Experience

• Master's or Ph.D. degree in quantitative fields such as Mathematics, Statistics, Economics, Analytics, Computer Science or a related field.

• Minimum of 10+ years of experience in executing end to end analytics specifically in Digital Analytics/ Web analytics/ social media analytics etc.

• 4+ years of experience managing a team and guiding them through project planning, data analysis, visualization, story boarding and measurement & tracking KPIs for success

• Expertise in managing end-to-end analytics projects within the consulting space is mandatory.

Skills & Competencies

• Proficiency in using digital analytics tools such as Google Analytics, Adobe Analytics, and similar platforms.

• Experience with SQL, Power BI, Python, or other programming languages used in data analysis.

• Strong understanding of data collection, data processing, and data visualization techniques. Ability to interpret complex data sets and extract actionable insights.

• Strong problem-solving skills with the ability to think critically and analytically.

• Ability to quickly identify issues, analyze root causes, and implement effective solutions while tracking and analyzing the performance of various digital marketing campaigns.

• Strong understanding of business metrics and KPIs, with the ability to translate data into strategic insights that drive business decisions and align digital analytics strategies with business objectives. • Strong foresight to anticipate market trends and adapt strategies accordingly, with the ability to align digital initiatives with business goals.

• Proven experience in leading and developing high-performing teams, with the ability to manage multiple projects simultaneously and meet deadlines.

• Ability to inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics.

Key Personal Attributes

• Sense of Ownership - Own the responsibility for achieving Organizational goals.

• Confident in advising, developing and articulating solutions.

• Result oriented and with a work ethic of delivering on-time and within scope

• Strong Collaborator - with internal peers, sales, customers and regional stakeholders

• Strong Communicator who can present and tell a compelling story to executive leadership

• Global Stakeholder experience (US/EU/APAC) - ability to navigate geo and cultural nuances to deliver centralized capabilities/value.