Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among India's Top 100 Great Mid-Size Workplaces 2025 a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony
Role Clarity | Digital Marketing Manager
Reporting To: Head Marketing
Location: Jaipur
Role Definition
The Digital Marketing Manager will lead performance-driven digital initiatives to drive customer acquisition, engagement, and D2C revenue growth across digital platforms. This role is responsible for end-to-end campaign execution, website growth, SEO performance, and strategic digital initiatives aligned with the organization's marketing roadmap.
The role demands strong analytical thinking, hands-on execution, and effective cross-functional collaboration.
Key Deliverables
- Execution of performance marketing campaigns across Google Ads, Meta, and SEO platforms
- Lead generation aligned with B2C and B2CH customer journeys
- Achievement of D2C revenue through website and app booking funnels
- Improvement in SEO rankings and organic visibility
- Growth in website traffic with optimized bounce rates
- Adherence to digital campaign calendar and communication rollouts
- Execution and tracking of strategic digital initiatives
- Weekly reporting on campaign ROI and CPL performance
Key Responsibilities
1. Performance Marketing & Lead Generation
- Plan and execute high-impact campaigns across Google Search, Display, YouTube, Facebook, and Instagram
- Monitor and optimize CPL, CTR, CAC, and conversion rates against defined benchmarks
- Conduct weekly performance reviews with agencies and internal stakeholders
2. D2C Digital Revenue Growth
- Drive online bookings through website and mobile app optimization (CTA, UX, funnels)
- Collaborate with IT and Operations to reduce drop-offs and improve conversion
- Align offers, packages, and upselling campaigns with seasonal and zonal priorities
3. Website & SEO Performance
- Improve organic visibility through on-page and off-page SEO strategies
- Drive keyword rankings, backlinking, and structured content optimization
- Track and optimize bounce rate, session-to-booking ratio, and keyword performance
4. Strategic Digital Projects
- Lead implementation of tools such as WhatsApp automation, CRM workflows, chatbots, and integrations
- Coordinate cross-functional execution with IT and technical teams
- Track progress through dashboards and ensure timely delivery
5. Digital Campaign & Communication Management
- Execute campaigns aligned with the quarterly marketing calendar
- Manage WhatsApp, SMS, and CRM-based re-engagement journeys
- Track campaign performance across reach, engagement, and conversions
Success Metrics
- Achievement of monthly lead generation targets
- CPL maintained within approved budgets (zone/channel-wise)
- Achievement of D2C revenue targets
- Growth in organic website traffic and keyword rankings
- Improvement in conversion rates and reduction in bounce rate
- Timely execution of strategic digital projects
- Adherence to campaign timelines, quality, and budget
Job Requirements
- Graduate/Postgraduate in Marketing, Business, IT, or related fields with relevant certifications (Google Ads, Meta, GA4, SEO)
- 47 years of experience in performance-driven digital marketing with strong B2C/D2C exposure
- Proven track record in driving leads, conversions, and revenue through digital channels
- Strong expertise in analytics, ROI optimization, SEO, and conversion rate improvement
- Experience in healthcare/diagnostics or regulated industries preferred
- High ownership mindset with strong execution capability
Compensation & Benefits
We offer a competitive salary package aligned with experience, along with comprehensive benefits and strong opportunities for learning and growth.
Life at Dr. B. Lal Clinical Laboratory Pvt. Ltd.
Be part of a culture where you are supported, empowered, and encouraged to perform at your bestprofessionally and personallyunder our ONE CARE philosophy.
Organization Profile
Established in 1991, Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been a pioneer in delivering high-quality diagnostic and pathological services. With over 35 years of excellence, we have built a strong reputation based on trust, accuracy, and innovation.
- 160+ collection centers across Rajasthan
- State-of-the-art Central Processing Laboratory
- 15+ regional laboratories across key cities
- 1500+ diagnostic tests across specialties including:
We are proud to be recognized among the Best Workplaces in Healthcare & Biotech and to have achieved Great Place to Work certification for consecutive years.
Why Join Us
Learn: Work with advanced technology and continuous learning platforms
Grow: Fast-track career opportunities for high performers
Excel: Collaborative, high-performance, and engaging work culture
Make a Difference: Contribute to improving healthcare outcomes and patient lives
