Digital Marketing Manager

Company Description

Collegepond is a career guidance, test preparation, and admissions counseling organization offering both online and offline services. With a mission to help students gain admission to their dream universities, Collegepond has achieved a remarkable 97% admission success rate. Guided by experienced leaders, the organization has supported students in gaining entry into top institutions. Collegepond also provides a specialized curriculum designed to help students excel in standardized tests such as GRE, GMAT, SAT, TOEFL, and IELTS. The organization prioritizes building strong relationships with its students and supporting their long-term success.

Role Description

We are looking for a Digital Marketing Manager for a full-time on-site role based in Mumbai. The Digital Marketing Manager will oversee and implement strategies to improve the company's online presence and drive engagement. Responsibilities include managing and executing social media campaigns, generating leads, analyzing web traffic, and implementing digital marketing initiatives to enhance the organization's visibility. Additionally, you will collaborate with cross-functional teams to create, optimize, and measure the success of marketing campaigns.

Qualifications

• Possess expertise in Social Media Marketing and Lead Generation to build and engage online communities and attract prospective clients
• Proficiency in Marketing and Digital Marketing strategies, with the ability to create and execute various online campaigns
• Strong analytical abilities, particularly in Web Analytics and data interpretation to optimize marketing strategies
• Well-versed in digital platforms and tools, with working knowledge of SEO, SEM, and PPC advertising
• Experience with email marketing and CRM tools for maintaining and nurturing client relationships
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven leadership and strategic decision-making skills in marketing roles
• Strong written and verbal communication skills with an ability to work in a team environment
• Previous experience in the education or counseling industry would be a plus