Digital Marketing Lead

Role Overview

Digital Marketing Lead to take care of the end-to-end Digital strategy for each Brand, Content Strategy and Creative application + execution on Digital + Social Media platforms across focused businesses.

The role requires a leader who can drive growth across diverse audiences, build scalable systems, and deliver strong business outcomes through performance, brand, and digital transformation initiatives.

Key Responsibilities

1. Multi-Brand Strategy & Leadership

Define and execute integrated yet differentiated digital strategies for for all three brands.

Own ROI optimization, and performance governance.

Establish unified dashboards, reporting frameworks, and KPIs.

2. Brand-wise Ownership

Dealer/distributor/Contractor/Mason/Engineer engagement using regional & vernacular campaigns, strong video-led awareness, offline-online integration.

Consumer demand generation, lead generation campaigns, local SEO, education-led content (home protection), seasonal campaigns (monsoon), lead funnel optimization.

Performance marketing, social media & influencer strategy, brand storytelling, retention (loyalty, repeat purchase), grow E-Commerce sales

3. Performance Marketing & Growth

Lead paid media (Google, Meta, YouTube) across brands.

Optimize CAC, ROAS, conversions, and revenue growth

Drive structured experimentation (A/B testing, audience, creatives).

4. SEO, Content & Organic Growth & Website audit

Execute local + content-driven SEO strategies.

Oversee blogs, videos, landing pages, and social content.

Build long-term organic traffic and brand authority.

5. Funnel Optimization

Optimize landing pages, user journeys, and conversion funnels.

Improve lead-to-sale conversion and checkout journeys

Key Skills & Competencies

Strong experience in multi-brand digital Marketing Strategy, Brand enhancement using Digital Media.

Expertise in performance marketing, lead generation, and e-commerce growth, website traffic enhancement.

Deep understanding of B2C and hybrid B2B/B2C models.

Proficiency in SEO, content, CRM, and marketing automation.

Strong analytical skills: CAC, ROAS, funnel optimization.

Experience & Qualifications

8-10 years in digital marketing with proven growth impact.

Experience across FMCG/D2C preferred.

Academic qualification: MBA

Preferable secondary requirement – Basic understanding of Tools & Platforms

Google Ads, Meta Ads, YouTube | GA4, Looker/Power BI | Ahrefs/SEMrush | HubSpot | Shopify, Amazon Seller Central