DIGITAL MARKETING HEAD

Hiring Alert on eazyway.io | DIGITAL MARKETING HEAD

Location: Noida, Uttar Pradesh

Work Type: On-Site | Full-Time

Experience: 3–6 Years

Belpatram Infratech Pvt Ltd is looking for an experienced and result-oriented Digital Marketing Head to lead the overall digital marketing strategy, drive high-quality lead generation, improve conversions, and manage the digital marketing team. The ideal candidate should have strong expertise in Google Ads, Meta Ads, SEO, social media, performance marketing, analytics, and team management.

Key Responsibilities

1. Digital Marketing Strategy

• Lead and manage the overall digital marketing strategy.

• Develop and execute digital marketing plans aligned with business objectives.

• Identify new digital channels and opportunities for business growth.

• Plan campaigns to improve brand visibility, lead generation, and conversions.

• Monitor industry trends and continuously improve digital marketing strategies.

2. Google Ads & Meta Ads

• Plan, execute, monitor, and optimize Google Ads campaigns.

• Manage and optimize Meta Ads campaigns across relevant platforms.

• Develop effective campaign strategies based on target audiences and business goals.

• Monitor campaign performance and optimize budgets for better results.

• Test different audiences, creatives, ad copies, and campaign strategies.

3. Lead Generation & Conversion

• Generate high-quality leads through digital marketing campaigns.

• Develop strategies to improve lead quality and conversion rates.

• Monitor the complete lead-generation funnel and identify areas for improvement.

• Work closely with the sales team to improve lead follow-up and conversion.

• Continuously optimize campaigns based on performance data.

Experience & Qualifications

• 3–6 years of experience in digital marketing, performance marketing, or a related field.

• Strong hands-on experience with Google Ads and Meta Ads.

• Good understanding of lead generation and conversion optimization.

• Experience monitoring CPL, ROAS, ROI, and campaign performance.

• Strong knowledge of SEO and social media marketing.

• Experience in developing digital marketing campaigns and content strategies.

• Strong analytical and data-driven decision-making skills.

• Knowledge of market and competitor analysis.

• Experience leading, training, and managing a digital marketing team.

• Strong communication, leadership, and problem-solving skills.

• Result-oriented approach with a strong focus on lead generation and business growth.