Job Description
Roles & Responsibilities
Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy
Build and execute business expansion strategies for domestic and international markets
Develop integrated campaigns across performance marketing, social media, influencers, and content
Manage marketplace and website performance, pricing, promotions, and visibility
Own online revenue targets and P&L management with focus on ROAS, CAC, LTV, conversion optimization
Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams)
Identify and develop new business partnerships and revenue opportunities in international markets
Collaborate cross-functionally with operations, product, and finance teams
Establish data-driven decision making culture and continuously optimize high-performing initiatives
Location: NIBM, Pune (headquarters only)
Reporting to: CEO
Team size: Will manage 20+ people across multiple teams including branding, influencer marketing, content generation, SEO, marketplace, and website teams
Working model: Work from office in Pune
Working days: 6 days per week
Shift timings: 10:00 AM to 7:00 PM (flexible within 9:30 AM to 6:30 PM)
Role will support international market expansion starting with GCC countries (Dubai), then Australia, US, and Germany
Company size: 360+ employees total, 65+ at headquarters
Notice period: Prefer candidates who can join within 30 days; up to 60 days negotiable; 90 days not acceptable
Ideal Candidate
- Strong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertise
- Mandatory (Experience 1): Must have 8+ years in E-commerce Digital Marketing or Growth roles
- Mandatory (Experience 2): Must have taken end-to-end ownership of an online business — strategy building, revenue growth, and P&L management.
- Mandatory (Experience 3): Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth).
- Mandatory (Experience 4): Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.
- Mandatory (Experience 5): Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.
- Mandatory (International): Must have international-market e-commerce experience (mandatory per client) — ideally GCC/Dubai, Australia, US, or Germany — alongside domestic expansion experience.
- Mandatory (Team Management): Must have experience building and leading high-performing e-commerce/marketing teams
- Mandatory (Company): Must come from a D2C, e-commerce, or product-based company.
- Mandatory (Skill): Must have a strong commercial mindset — balancing growth, brand building, and profitability — with an entrepreneurial, ownership-driven approach
- Mandatory (Note): Office-based role in Pune (NIBM), 6 days/week, 10 AM–7 PM; must be open to relocating to Pune.
Experience: 8–12 years · Work from office · 6 days a week · Notice period up to 30 days
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