Job Description: Digital Marketing Expert NPPD Care (Equity-Based)
Role Type: Equity-Based (Pre-Seed)
Engagement: Part-time / Remote
Domain: Healthcare Hospital Growth & Transformation
About NPPD Care
NPPD Care helps
50100 bedded hospitals achieve measurable growth:
- 20% internal optimization (operations, billing, RCM, patient flow, cost control)
- 80% external revenue expansion (marketing, new services, digital funnels) Our model helps hospitals achieve 2x revenue in 24 months.
Role Overview
We are looking for a
Digital Marketing Expert who can build and lead the digital ecosystem of NPPD Care and support hospital growth projects across India. This is an
equity-based leadership role for someone who wants ownership and long-term growth.
Key Responsibilities
- Branding & Digital Presence
- Build and manage NPPD Care's brand across all digital platforms.
- Develop positioning, messaging, and content strategy for hospital-focused communication.
- Create storytelling funnels around hospital transformations, audits, and case studies.
- Lead Generation & Demand Creation
- Run targeted campaigns to acquire hospitals in the 50100 bed category.
- Build digital funnels that convert cold leads into assessments and strategy calls.
- Work with sales to create pre-pitch and post-pitch nurturing flows.
- Execution of Multichannel Marketing
- Manage performance marketing across Google, Meta, and LinkedIn.
- Oversee email marketing, automation, retargeting, and CRM-driven outreach.
- Lead content creation: reels, graphics, blogs, videos, case highlights, and workshops.
- Hospital Marketing Project Support
- Support the internal team in designing marketing strategies for hospitals we onboard.
- Build hospital-specific digital funnels for OPD, procedures, and specialty departments.
- Create templates, reports, and deep-dive analytics dashboards for each project.
- Data, Analytics & Reporting
- Track CAC, CPL, ROI, conversion metrics, and improve campaigns continuously.
- Build performance dashboards for founders and sales teams.
- Optimize budgets and identify highest-yield channels.
Requirements
- 3+ years of experience in digital marketing, preferably in healthcare, consulting, or service-based industries.
- Strong understanding of digital funnels, content, performance marketing, and analytics.
- Ability to create campaigns for high-ticket B2B clients (hospitals).
- Experience in building marketing systems from scratch.
- Creative + data-driven mindset.
- Comfortable working in an equity-first, ownership-driven environment.
What We Offer
- Equity-based role (core team position before funding).
- Leadership ownership in building the digital foundation of NPPD Care.
- Freedom to drive strategy, campaigns, and brand direction.
- Work directly with founders on national-level hospital transformation projects.
- Potential to grow into Head of Marketing / CMO in the future.
Skills: strategy,analytics,digital marketing,campaigns,digital
