Digital Marketing Executive

Whizz HR is hiring for Programmatic Media Executive in Gurugram :

Role Overview

We are looking for a Programmatic Media Specialist to manage and optimize programmatic advertising campaigns across DSPs and digital channels. The ideal candidate should have hands-on experience with campaign setup, audience targeting, optimization, reporting, and performance analysis, with a strong understanding of the programmatic advertising ecosystem.

Key Responsibilities

• Plan, execute, monitor, and optimize programmatic campaigns across platforms such as DV360, The Trade Desk, Amazon DSP, or other DSPs.
• Set up campaigns including budgets, targeting, audiences, bids, creatives, frequency caps, and inventory settings.
• Develop audience strategies using first-party, second-party, and third-party data where applicable.
• Manage campaigns across display, video, CTV/OTT, mobile, audio, and other programmatic formats.
• Monitor key performance metrics including impressions, reach, CTR, CPM, CPC, CPA, conversions, ROAS, viewability, and completion rates.
• Conduct regular campaign analysis and implement optimization strategies to improve performance.
• Work with creative, analytics, brand, and performance marketing teams to ensure campaign objectives are met.
• Manage pacing and budgets to ensure campaigns deliver within agreed timelines and spend levels.
• Implement and monitor brand-safety, fraud-prevention, viewability, and inventory-quality measures.
• Analyze campaign performance and prepare regular reports, insights, and recommendations for stakeholders.
• Troubleshoot campaign delivery, tracking, creative, and measurement issues.
• Support testing of new audiences, inventory sources, bidding strategies, creatives, and programmatic technologies.
• Stay updated on developments in DSPs, SSPs, ad exchanges, identity solutions, privacy regulations, measurement, and CTV/OTT advertising.

Required Skills & Qualifications

• 2–5 years of experience in programmatic advertising / digital media buying.
• Hands-on experience with one or more DSPs, preferably DV360 or The Trade Desk.
• Good understanding of the programmatic ecosystem: DSP, SSP, ad exchange, DMP/CDP, ad server, data providers, and supply-side optimization.
• Strong knowledge of digital advertising metrics and campaign KPIs.
• Experience with campaign tracking and measurement, including pixels, Floodlight/conversion tracking, UTM parameters, and attribution concepts.
• Strong analytical and problem-solving skills.
• Proficiency in Excel/Google Sheets and data analysis.
• Good communication and stakeholder-management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Interested candidates can write to us at [Confidential Information]

Warm Regards

Whizz HR