Digital Marketing Executive

About Us

SSBPsych Defence Academy is an online coaching platform that helps defence aspirants prepare for the SSB interview. Our courses cover psychology, GTO, and personal interview training through live classes, doubt sessions, and mock interviews. With 500+ recommendations, we're one of the trusted names in SSB preparation, and we're growing quickly.

Role Overview

We're looking for a results-driven Performance Marketing Executive to plan, run, and optimise our paid campaigns. You'll be responsible for generating quality leads for our courses and working closely with our sales team to improve conversions.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta (Facebook and Instagram), with a focus on Click-to-WhatsApp and lead generation ads
• Manage daily ad budgets and optimise for cost per lead, lead quality, and cost per enrolment
• Run A/B tests on creatives, ad copy, audiences, and landing pages
• Coordinate with the design or content team to create ad creatives and short videos
• Build retargeting and re-engagement campaigns for past leads and enquiries
• Work with the sales team to track lead-to-enrolment conversion through our CRM (TeleCRM)
• Prepare weekly and monthly performance reports with clear insights and recommendations
• Explore new channels such as Google Ads and YouTube Ads to scale lead generation
• Keep track of competitor activity and trends in the defence education space

Requirements

• [1–3] years of hands-on experience in performance marketing, preferably in EdTech or lead generation
• Strong working knowledge of Meta Ads Manager; experience with Google Ads is a plus
• Understanding of key metrics such as CPL, CTR, CPM, ROAS, and conversion rate
• Comfortable working with numbers in Excel or Google Sheets
• Basic knowledge of Canva or similar design tools
• Good communication skills in English and Hindi

Good to Have

• Experience running WhatsApp marketing or CRM-based campaigns
• Familiarity with Meta Pixel, Conversions API, or Google Analytics
• Interest in or knowledge of the defence and armed forces exam space

What We Offer

• A chance to directly impact the growth of a fast-growing education brand
• Ownership of real ad budgets and campaign decisions
• A supportive, fast-moving team

How to Apply

• Send your CV and a short note about a campaign you've run (with results, if possible) to [Confidential Information], or apply directly on LinkedIn. Please mention Performance Marketing Executive in the subject line.