Wellversed is seeking a junior to mid-senior level D2C (Website) Digital Marketing Associate
with 3 months to 3 years of experience to manage and execute digital growth strategies for our brand, analyze performance data, and enhance overall customer experience.
You'll work closely with the marketing and growth team to drive traffic, conversions, and customer acquisition through data-backed digital campaigns.
Key Responsibilities
- Execute and optimize paid campaigns on Google Ads.
- Assist in campaign setup, tracking, performance monitoring, and reporting
- Support SEO & SEM initiatives including keyword research and on-page optimization.
- Manage and analyze data from GA4, Google Merchant Center, and Shopify dashboard
- Assist in Conversion Rate Optimization (CRO) initiatives including:
- A/B testing
- Landing page optimization
- Funnel performance analysis
- Monitor campaign KPIs such as CAC, ROAS, CTR, and conversion rates
- Collaborate with creative teams for ad creatives and landing pages
- Generate weekly performance reports and actionable insights
- Provide insights and recommendations based on market research, competitive analysis, and consumer behaviour to optimize our strategies.
- Stay updated on D2C marketing trends and platform updates
Skills Required:
- Minimum 3 months of relevant experience.
- Basic proficiency in Google Ads
- Understanding of SEO and SEM fundamentals
- Familiarity with Google Analytics 4 (GA4) and Shopify analytics
- Strong analytical and problem-solving skills.
- Good knowledge of MS Excel/Google Sheets.
- Timeline-oriented, with decision-making and problem-solving abilities.
About Wellversed
Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness. Our brands like Wellcore, YouWeFit, Zero Sugar, and Dynamite - enable people to unlock their performance potential and live healthier lives. The brands are made available to our customers through an omni-channel approach including our own eCommerce portal (www.wellversed.in).
Location : Gurgaon, Haryana
