KEY RESPONSIBILITIES:
DIGITAL ADVERTISING (70%):
- Plan, create, and manage Meta (Facebook/Instagram) ad campaigns for admissions
- Set up and optimize Google Ads (Search & Display) targeting school admissions keywords
- Run LinkedIn campaigns for job postings and parent targeting
- Conduct A/B testing on ad copy, visuals, audiences, and CTAs
- Monitor and optimize daily to achieve ₹250-350 cost per lead targets
- Coordinate with design team using Canva brand kit for ad creatives
- Use GoMarble or similar analytics platforms for performance tracking
CRM & LEAD MANAGEMENT (20%):
- Track all ad-generated leads in CRM/spreadsheet system
- Maintain lead database with proper campaign attribution by campus
- Coordinate with admissions team on lead follow-up and counselling scheduling
- Monitor conversion rates from lead → counselling → admission
- Create weekly lead status reports
ANALYTICS & REPORTING (10%):
- Track KPIs: Cost per lead, CTR, CPC, conversion rates, ROAS
- Provide weekly performance insights and optimization recommendations
- Use Meta Pixel, Google Analytics, UTM parameters for accurate tracking
- Prepare monthly campaign reports with actionable data
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MUST-HAVE REQUIREMENTS:
EXPERIENCE:
- 1-3 years hands-on experience managing Meta Ads Manager (MANDATORY)
- Proven track record running campaigns with ₹50,000+ monthly budgets
- Experience setting up campaigns from scratch, not just monitoring
- Lead generation campaign experience (not just brand awareness)
TECHNICAL SKILLS:
- Meta Ads Manager: Campaign setup, audience targeting, pixel tracking, A/B testing
- Google Ads: Search and display campaigns, keyword research, bid optimization
- LinkedIn Campaign Manager: Sponsored content, targeting
- Google Analytics and UTM tracking
- CRM tools (Salesforce, HubSpot, Zoho) OR advanced Excel/Google Sheets
- Basic Canva skills for coordinating with designers
METRICS KNOWLEDGE:
- Understanding of CPL, CTR, CPC, CPM, ROAS
- Ability to calculate and optimize for cost per acquisition targets
EDUCATION:
- Graduate/Post Graduate in Marketing, Business, Communications, or related field
