Digital Marketing Executive

(Performance Marketing – Lead Generation & Campaign Execution)

Drive student lead generation and admissions for Veranda RACE courses (TNPSC, Banking, SSC, Railway, UPSC) through effective performance marketing campaigns and funnel optimization.

• Plan, execute, and optimize campaigns on:
• Google Ads (Search, YouTube, Display)
• Meta Ads Manager
• Generate leads for multiple courses and locations
• Continuously improve:
• Cost per Lead (CPL)
• Conversion Rate (CVR)
• Perform keyword research, audience targeting, and A/B testing

• Build and manage end-to-end funnels:
• Ad → Landing Page → Lead → Follow-up → Admission
• Work on landing page optimization:
• Messaging (Tamil + English)
• Form structure and conversion improvements
• Support different campaign types:
• Lead generation
• Walk-in campaigns
• Course launches
• Webinar/event promotions (as one of the channels, not the only focus)

• Coordinate with telecalling/admissions team to improve lead quality
• Analyze:
• Lead → Walk-in → Admission conversion
• Optimize campaigns based on actual business outcomes (not just leads)

• Track and analyze performance using:
• Google Analytics
• CRM tools (Zoho or similar)
• Monitor daily metrics:
• Spend vs Leads
• CPL vs Target
• Campaign performance by course & geography
• Share insights and improvement recommendations

• Work with design/content teams on:
• Ad creatives
• Video hooks
• Landing page content
• Ensure messaging aligns with target audience (students, job aspirants)

• Cost per Lead (CPL)
• Lead Volume (Daily/Monthly targets)
• Lead → Admission Conversion %
• Cost per Admission (CPA)
• Campaign ROI

• 2–3 years of hands-on experience in:
• Google Ads & Meta Ads
• Strong understanding of:
• Lead generation campaigns
• Conversion funnels
• Basic knowledge of:
• Landing page optimization
• Campaign analytics

• Experience in EdTech / coaching / training industry
• Familiarity with Tamil Nadu/Kerala/Karnataka market
• Ability to think beyond leads and focus on admissions