Digital Marketing Executive

At upally, we are a Branding, Marketing, and MarTech solutions partner dedicated to helping businesses create impactful and memorable brand experiences. With 20+ years of expertise across global and growing brands, we focus on strategy, creative communication, and deploying advanced technology to drive measurable outcomes. Our comprehensive services include brand identity development, digital marketing campaigns, AI-powered SEO, and CRM integration. We partner with growth-focused industries such as SaaS, D2C, Real Estate, Healthcare, FinTech, and Professional Services to deliver scalable, results-driven solutions. At upally, we aim to craft brands that stand out, connect meaningfully, and grow with clarity and purpose.

This is a full-time on-site role for a Digital Marketing Executive located in Coimbatore. The role involves designing and executing innovative digital marketing strategies to amplify brand presence and drive business growth. Daily responsibilities include managing campaigns across various digital platforms, optimizing content for SEO, executing paid media campaigns, performing market analysis, and ongoing performance tracking through analytical tools. Additionally, the role entails collaborating with cross-functional teams to support client projects, build strategic marketing plans, and deliver measurable results.

• Proficiency in Digital Marketing, including search engine marketing (SEM), paid media campaigns, and email marketing.
• Advanced knowledge of SEO, content strategy, and social media marketing best practices.
• Proven capabilities in marketing analytics, including campaign performance tracking and utilizing data for optimization.
• Strong understanding of Website Development, CRM systems, and Marketing Automation tools.
• Excellent project management, communication, and organizational skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience working with brands in SaaS, Tech, Real Estate, or similar industries is a plus.
• Ability to thrive in a collaborative, fast-paced, and results-driven environment.