Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Chennai

Experience: 24 years

Organization Summary:

Talent Tribe Consulting is a global advisory firm specializing in Business Consulting and Talent Solutions, enabling organizations to scale with agility and confidence. With a strong international footprint, we partner with enterprises to design sustainable business models and build future-ready workforces. Our expertise spans Global Capability Centers, workforce transformation, and cross-border talent deployment. We combine strategic insight with execution excellence to deliver measurable business and people outcomes. At our core, we are committed to driving growth, inclusion, and long-term value for our clients and the communities we serve.

Role Summary:

The purpose of this role is to serve as a hands-on Digital Marketing and CRM Specialist within a multinational B2B environment. The role involves managing integrated marketing initiatives, overseeing CRM operations, and driving effective lead management, while collaborating closely with cross-functional teams across different regions.

The role capability includes being highly process-oriented, self-driven, and able to work effectively in a cross-cultural, global environment with minimal supervision.

Key Responsibilities

Marketing & Campaign Management

• Manage integrated marketing initiatives across digital, email, content, and website channels.
• Monitor and optimize campaign performance and provide insights for improvement.

CRM & Lead Management

• Maintain CRM data management and hygiene, ensuring accurate records and reporting.
• Track and manage lead flow, routing, and follow-up coordination with the sales team.
• Support lead tracking and pipeline visibility through CRM dashboards.

Sales Enablement & Marketing Content

• Maintain marketing collateral and content including brochures, sales decks, proposals, and other sales enablement materials.
• Support sales enablement documentation to help the sales team engage prospects effectively.

Reporting & Operations

• Prepare weekly and monthly reports on marketing budgets, leads generated, and conversion performance.
• Maintain dashboard updates and operational reporting.

Stakeholder Coordination

• Coordinate with internal sales teams, leadership, and operations to ensure marketing alignment.
• Work effectively in cross-cultural and cross-border teams, including collaboration across time zones.

Required Skills & Experience

• Bachelor's degree in any discipline.
• 24 years of experience in marketing roles within multinational B2B companies.
• Strong experience with Zoho CRM or similar CRM platforms.
• Hands-on experience in digital marketing, lead management, and campaign execution.
• Ability to create basic marketing copy and visual content.
• Excellent written and verbal communication skills in English.
• Strong process orientation and analytical mindset.
• Ability to work independently with minimal supervision in an agile environment.

Tools & Technology

Experience with the following tools will be preferred:

• Zoho CRM and related marketing tools
• AI tools for marketing productivity
• Canva
• Shopify (preferred)

Additional Preferred Experience

• Familiarity with Asia Pacific markets and regional marketing practices.
• Experience working across multiple time zones in a global organization.