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Digital Marketing Executive

PaperTrue
Pune, India
1-3 Years
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Job Description

Experience

1 - 3 years

Key Roles And Responsibilities

  • Brainstorm and execute digital strategy (Social, Email, ORM etc)
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Create monthly/weekly reports for management
  • Social media
  • Responsible for managing and expanding social media management and marketing strategies (focusing on LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.)
  • Design, build and maintain our social media presence
  • Coordinate with content writer to manage and oversee social media content
  • Measure and report performance of social media activities and assess against goals
  • Stay up to date with the latest social media best practices and technologies
  • SEO
  • Reviewing and analysing websites for areas that can be improved and optimized
  • Evaluate important metrics to increase our website traffic, search words/keywords, and target audience
  • Knowledge of technical aspects of search engines, crawling, indexing and search algorithms would be an added advantage
  • Conduct keyword research and create and refine lists of targeted search terms
  • Complete technical and on page audit on regular basis
  • Developing link building strategies
  • Content recommendations, keyword research for all content activities
  • Knowledge and experience of working with tools like Google Search Console, Google Analytics, Tag Manager, SEMRush, Ahrefs, Screaming Frog, etc.
  • Email marketing
  • Manage and execute email marketing campaigns effectively
  • Should be aware of the best practices of email marketing
  • ORM
  • Interact with comments on social media
  • Manage third party business reviews/rating platform

Skills: digital marketing,smo,social media

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Digital Marketing
Employment Type:
Full time

About Company

PaperTrue

Job ID: 148587975

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Last Updated: 02-06-2026 00:16:15 AM
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