Digital Marketing Executive

Responsibilities:

• Strategy and planning:Assist in formulating and executing digital marketing strategies across various channels to build customer connections and increase brand awareness.
• Campaign management:Develop, launch, and manage online advertising campaigns through platforms like Google Ads and social media.
• Social media management:Plan and monitor the company's social media presence, including creating content calendars and identifying trends.
• Content creation and optimization:Create and update website content, draft promotional emails, and optimize content for search engines (SEO).
• Analytics and reporting:Track, analyze, and report on the performance of digital marketing efforts using tools like Google Analytics to provide insights and improve future campaigns.
• Website management:Maintain and update the company website, ensuring content is relevant and user experience is optimized.
• Market research:Conduct market research to understand consumer behavior and identify new opportunities and trends.
• Collaboration:Work with internal teams (like design and IT) and external partners to ensure marketing efforts align with business objectives.
• Budget management:Manage the allocation and expenditure for various digital marketing campaigns to ensure they stay within budget.