Digital Marketing Executive

onwords automation pvt ltd

Position: Digital Marketing Executive

Location: Coimbatore (chinniyampalayam)

Experience: 13 Years Required (Both freshers and experienced candidates may apply)

Immediate joiners are required.

Job Summary:

Onwords is looking for an enthusiastic and result-driven Digital Marketing Executive with hands-on experience in Meta (Facebook & Instagram) Ads to support and execute online marketing campaigns that enhance brand visibility, engagement, and lead generation. The ideal candidate will assist in implementing digital strategies, managing campaigns, and tracking performance across multiple platforms, with a strong focus on paid social advertising.

Key Responsibilities:

Digital Marketing Execution:

Assist in implementing digital marketing strategies across various channels including SEO, SEM, social media, email marketing, display ads, and Meta Ads in alignment with company objectives.

Meta Ads Management (Mandatory):

Plan, create, manage, and optimize paid advertising campaigns on Facebook and Instagram (Meta Business Manager) to drive traffic, leads, and conversions. Monitor audience targeting, creatives, budgets, and performance metrics.

Campaign Support & Optimization:

Support the planning, execution, monitoring, and optimization of digital campaigns to ensure key performance indicators (KPIs) are achieved.

Content & Social Media Management:

Manage and update social media platforms with engaging content to increase brand awareness, follower growth, and audience interaction.

SEO & Website Optimization:

Perform keyword research, on-page optimization, backlinking activities, and content optimization to improve website rankings and organic traffic.

Performance Tracking & Reporting:

Track campaign performance through analytics tools (Meta Ads Manager, Google Analytics, etc.) and prepare reports with insights and improvement suggestions.

Paid Advertising Support:

Assist in managing paid campaigns on Meta Ads and Google Ads, focusing on improving reach, CTR, and conversion rates.

Email Marketing Activities:

Support the design, execution, and tracking of email campaigns for lead nurturing and customer retention.

Trend Research & Innovation:

Stay updated with emerging digital marketing trends, Meta ad updates, algorithms, and best practices.

Cross-Functional Collaboration:

Work closely with designers, content creators, and marketing teams to ensure consistent branding and smooth campaign execution.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field
• 13 years of hands-on experience in Meta (Facebook & Instagram) Ads Mandatory
• Experience in social media marketing and content management
• Working knowledge of Google Ads and basic SEO practices
• Strong analytical skills and ability to interpret performance data
• Good written, verbal, and communication skills
• Ability to manage multiple tasks and work under deadlines

Preferred:

• Experience with email marketing tools
• Knowledge of CMS (WordPress or similar)
• Meta Blueprint or Google Ads certification
• Familiarity with marketing automation tools

HR Department

[Confidential Information]

Onwords https://onwords.in/