Digital Marketing Executive

Platinum Software is a growing technology and digital marketing company based in Coimbatore. We work with clients across software, real estate, automobile, hospitality, and service industries, delivering result-driven digital solutions.

Job Description:

We are looking for a Digital Marketing Executive with 12 years of hands-on experience to plan, execute, and optimize digital marketing campaigns across multiple platforms.

Key Responsibilities:

• Manage and optimize Facebook, Instagram & Google Ads
• Plan and execute social media marketing campaigns
• Content planning, caption writing, and post scheduling
• Lead generation campaigns and performance tracking
• Basic SEO & website traffic analysis
• Prepare campaign reports and insights

Requirements:

• 12 years of experience in digital marketing
• Strong knowledge of social media platforms & ads
• Basic understanding of SEO & analytics tools
• Good communication and content writing skills
• Creative thinking with result-oriented mindset