Digital Marketing Executive

About the job

Job Title: Digital Marketing Specialist

Location: Bengaluru / Hybrid

Employment - Part-time

Overall Package: 250000 PA

Qualification- Marketing BBA

Job Summary:

We are seeking a highly skilled and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies to enhance our online presence, drive website traffic, and boost engagement across various platforms. If you are passionate about digital marketing and have expertise in Google Ads, LinkedIn marketing, web management, content creation, and blogging, we encourage you to apply!

Key Responsibilities:

- Develop and execute multi-channel digital marketing campaigns across Google Ads, LinkedIn, and other relevant platforms to reach target audiences and drive conversions.

- Manage and optimize website content, ensuring a seamless user experience, and implement SEO best practices to improve search engine rankings.

- Create engaging and informative blog posts, social media content, and email newsletters to foster brand awareness and community engagement.

- Utilize LinkedIn's advertising features to create targeted ads, promote company content, and generate leads.

- Monitor and analyse campaign performance using tools like Google Analytics, and provide data-driven insights to inform future marketing strategies.

- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives and ensure consistent brand messaging.

- Stay updated on the latest digital marketing trends, tools, and best practices to continuously improve our online presence and marketing effectiveness.

Required Skills and Experience:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.

- Minimum 2-3 years of experience in digital marketing, with a focus on Google Ads and LinkedIn marketing, Web management (Content creation + Blogs).

- Proven track record of successfully managing and optimizing digital marketing campaigns.

- Expertise in web management, including content creation, SEO, and website optimization.

- Strong writing and content creation skills for blogs, social media, and other digital platforms.

- Analytical mindset with experience in using tools like Google Analytics to measure campaign performance and ROI.

- Excellent communication and project management skills to work effectively with internal teams and external partners.

What We Offer:

- A dynamic and supportive work environment that encourages creativity and innovation.

- Opportunities for professional growth and development in a rapidly evolving industry.

- Competitive salary and benefits package.

- Collaborative team environment with regular workshops and training sessions to enhance your skills.