Digital Marketing Executive

Company Description

Founded in 2014, Labbazaar India Private Limited is a renowned supplier of survey, construction, and laboratory equipment across India. Serving clients such as construction firms, engineering colleges, testing laboratories, and government institutions, we are committed to delivering quality products and services. Our product portfolio ranges from total stations and DGPS units to advanced soil and concrete testing machines and precision lab instruments for civil engineering. With ready stock availability, reliable after-sales support, and prompt nationwide delivery, we simplify procurement processes and empower businesses with dependable technical solutions.

Role Description

As a full-time Digital Marketing Executive, you will develop, execute, and optimize online marketing strategies to enhance brand visibility and lead generation. Responsibilities include managing social media platforms, creating engaging content, analyzing web analytics, running digital campaigns, and ensuring consistent messaging across channels. This is an on-site role based in Bengaluru.

Qualifications

• Proficiency in Marketing and Digital Campaign Management
• Strong Communication and Social Media Marketing skills
• Experience with Web Content Writing and Content Creation
• Knowledge of Web Analytics tools and data-driven decision-making
• Analytical skills to evaluate campaign outcomes and optimize performance
• Bachelor's degree in Marketing, Communications, or a related field
• Familiarity with SEO and SEM is a plus
• Ability to work in a fast-paced, team-oriented environment