Job Title: Digital Marketing Executive
Location: Hybrid Hyderabad/Bangalore/Pune
Experience: 3-5 years
Employment Type: Full-time
Role Overview
We are looking for a Digital Marketing Executive with strong hands-on experience in SEO and organic growth, along with exposure to performance marketing, lead generation, website optimization, analytics, and email marketing. Experience working with US markets and B2B technology-driven industries such as SaaS, IT services, and data & analytics is highly preferred.
Key Responsibilities
- Own and execute SEO initiatives including on-page, off-page, and technical SEO to improve organic visibility and search rankings.
- Conduct keyword research, content gap analysis, competitor benchmarking, and search intent analysis to drive SEO-led growth.
- Implement SEO recommendations directly on the website via CMS, including metadata optimization, internal linking, content updates, landing pages, and basic technical fixes.
- Monitor and optimize organic performance (rankings, traffic, conversions) using Google Search Console, GA4, and SEO tools.
- Support execution of integrated digital marketing initiatives across organic, paid, website, and email channels aligned with business objectives and funnel stages.
- Support performance marketing and lead generation campaigns across Google Ads, LinkedIn Ads, and Meta Ads, with a focus on landing page optimization and conversion tracking.
- Optimize landing pages for UX, messaging, and conversion rate optimization (CRO).
- Ensure accurate tracking and measurement, including implementation of tracking pixels, tags, and conversion events using Google Tag Manager and ad platforms.
- Prepare weekly and monthly performance reports covering SEO, traffic, leads, conversions, and ROI with actionable insights.
- Support email marketing initiatives including newsletters, drip campaigns, and lead nurturing programs.
- Collaborate closely with design, content, sales, and tech teams, requiring strong written and verbal communication.
- Take ownership of assigned initiatives from planning to execution to reporting.
Preferred Experience
- Experience handling US or global markets, with understanding of regional audience behavior, competition, and compliance.
- Prior experience in technology services, IT consulting, SaaS, data analytics, cloud, or similar B2B industries.
- Experience with B2B demand generation, ABM-style campaigns, and long sales cycles.
- Experience running LinkedIn Ads and Google Search campaigns targeting international audiences.
Required Skills & Qualifications
- Hands-on experience in SEO (on-page, off-page, and technical).
- Strong written and verbal communication skills.
- Solid analytical skills with experience in GA4, GSC, GTM, and reporting dashboards.
- Ability to implement website and landing page changes using CMS platforms.
- Experience with performance marketing and lead generation campaigns.
- Experience supporting email marketing and CRM tools (HubSpot, Salesforce, etc.).
- Understanding conversion funnels and CRO best practices.
- Technology education background (Engineering, IT, Computer Science, or related field preferred).
- Experience in US markets and B2B technology industries (IT services, data/analytics) is a strong plus.
What We Offer
- Opportunity to work on high-impact marketing campaigns and growth initiatives.
- Hands-on ownership across SEO, paid marketing, analytics, and website optimization.
- Experience with modern marketing tools and data-driven decision-making.
- Collaborative team environment with growth and learning opportunities.
