About the Role:
We are seeking a dynamic and results-driven Digital Marketing Executive to lead and execute our digital campaigns across Meta (Facebook/Instagram), Google Ads, and influencer channels. You will also be responsible for driving our SEO strategy, managing performance reporting, and delivering key marketing KPIs to support business growth.
Salary Range: INR 25,000 to INR 30,0000 per month
Key Responsibilities:
- Performance Marketing (Meta & Google):
- Plan, execute, and optimize paid campaigns on Facebook, Instagram, and Google (Search, Display, YouTube).
- Manage ad budgets, bidding strategies, audience segmentation, and A/B testing.
- Track ROI, CTR, CPA, and other critical performance metrics.
- Influencer Marketing:
- Identify and onboard relevant influencers aligned with brand goals.
- Manage influencer briefs, content approvals, and campaign timelines.
- Track influencer campaign performance and impact on sales/engagement.
- Analytics & Reporting:
- Set up tracking using GA4, Meta Pixel, Google Tag Manager, and UTM parameters.
- Generate weekly/monthly performance reports across all channels.
- Analyze funnel data to recommend improvements.
- SEO Strategy:
- Conduct keyword research and implement on-page SEO best practices.
- Collaborate with content teams to ensure SEO-optimized content.
- Monitor search rankings and implement technical SEO improvements.
Requirements:
- 13 years of hands-on experience in digital marketing.
- Proven experience running Meta and Google Ads campaigns.
- Familiarity with influencer marketing platforms (e.g., Upfluence, CreatorIQ, or manual coordination).
- Proficient in Google Analytics, GA4, Meta Business Suite, and Excel/Sheets for reporting.
- Strong knowledge of SEO tools like SEMrush, Ahrefs, or Google Search Console.
- Ability to work independently, meet deadlines, and manage multiple campaigns.
Good to Have:
- Experience in e-commerce or D2C brands.
- Basic HTML/CSS understanding for SEO.
- Experience with marketing automation or CRM tools.
