Digital Marketing Executive

Kanishka Software Private Limited is a forward-thinking technology solutions firm founded by industry professionals with deep expertise in business process consulting and software development. With a unique blend of technical acumen and business strategy, we specialize in delivering high-impact, scalable, and customized solutions across industries. Our mission is to help organizations maximize their return on technology investments and drive meaningful digital transformation.

Location: On-site, Mumbai

Type: Full-time

We are seeking a dynamic and creative Digital Marketing Executive to join our growing team. This role is ideal for a self-starter who is passionate about digital strategy and wants to play a pivotal role in shaping the brand presence of a tech-driven company. You will be responsible for designing, implementing, and optimizing digital marketing campaigns to elevate brand visibility, generate quality leads, and support business objectives.

• Develop and execute digital marketing strategies to enhance brand presence and visibility.
• Plan, manage, and optimize paid and organic campaigns across platforms like LinkedIn, Google, Instagram, Facebook, and YouTube.
• Create, curate, and manage engaging content for websites, blogs, newsletters, and social media.
• Monitor and analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics, SEMrush, and Search Console.
• Manage SEO and SEM strategies to improve search engine rankings and increase site traffic.
• Coordinate with design and development teams for landing pages, creative assets, and campaign support.
• Generate performance reports with actionable insights and continuously optimize based on KPIs.
• Stay updated on industry trends, digital tools, and emerging technologies to ensure best practices.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 13 years of experience in digital marketing or a similar role.
• Hands-on experience with digital tools such as Google Ads, Meta Ads Manager, Google Analytics, HubSpot, or similar platforms.
• Proficiency in social media marketing, content creation, and performance marketing.
• Strong written and verbal communication skills with a creative flair.
• Knowledge of SEO, SEM, and web analytics best practices.
• Excellent time management, attention to detail, and ability to work independently.

• Certification in Digital Marketing (e.g., Google, HubSpot, Meta).
• Experience working with B2B technology or SaaS companies.
• Familiarity with email marketing tools (Mailchimp, Zoho Campaigns, etc.).
• Ability to shoot/edit short videos or manage basic design using Canva/Figma.

• Opportunity to work on diverse and impactful projects in a high-growth tech environment.
• Collaborative work culture driven by innovation and continuous learning.
• Exposure to international markets and enterprise clients.
• Fast-track career growth with the freedom to experiment and lead campaigns.

To Apply: Send your resume and a portfolio (if available) to [Confidential Information]