We are a fast-growing IT and Tech agency delivering innovative digital solutions to clients across diverse industries. We specialize in web and app development, UI/UX design, cloud services, and digital transformation. We're looking for a dynamic and driven Digital Marketing Executive to join our team and lead impactful marketing campaigns that drive results.
Responsibilities
- Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, social media, email, content, performance marketing, etc.).
- Plan and execute strategies to increase online visibility, brand awareness, and measurable conversions.
- Manage social media platforms (LinkedIn, Instagram, Twitter, etc.), schedule content, and engage with the audience.
- Optimize website and social media content for SEO, lead generation, and conversion rate optimization (CRO).
- Perform keyword research, backlinking, competitor analysis, and funnel optimization.
- Plan, execute, and optimize performance-driven paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads with a focus on ROI, CPA, and ROAS.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Search Console, ad platform dashboards, and social media insights.
- Conduct A/B testing for ads, landing pages, and creatives to improve campaign performance.
- Collaborate with content writers, designers, and developers to create engaging, conversion-focused marketing assets.
- Stay updated with the latest digital marketing and performance marketing trends, tools, and technologies.
- Effectively manage a team, ensuring timely execution, optimization, and reporting of marketing initiatives.
- Coordinate with clients to ensure smooth project execution, performance alignment, and clear communication.
- Candidate preference: Mumbai-based candidates only.
Skills Required
- Digital & performance marketing expertise
- Google Ads, Meta Ads, LinkedIn Ads
- SEO, SEM & keyword research
- Google Analytics & Search Console
- Lead generation, ROI, CPA, ROAS
- A/B testing & campaign optimization
- Social media & content marketing
- Strong communication & presentation skills
- Team handling & coordination abilities
- Client management & stakeholder communication
