Company Description
Kabra Express Logistics Private Limited specializes in intercity travel and next-day morning parcel delivery services with over a million satisfied customers in cities such as Ahmedabad, Surat, Mumbai, Indore, and Aurangabad. Established in 1998 by Bharat Kabra with its first bus service between Ahmedabad and Surat, the company has grown significantly. Today, it is led by a team of experts with over two decades of extensive experience in the logistics and transportation industry.
Job Overview
We are looking for a creative and results-driven Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have strong knowledge of online marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities
- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, social media, and display advertising.
- Manage and optimize paid campaigns on platforms like Google Ads and social media.
- Develop engaging content for website, blog, email campaigns, and social media platforms.
- Monitor and analyze campaign performance using tools such as Google Analytics and other reporting platforms.
- Improve website traffic, lead generation, and conversion rates.
- Manage company social media accounts and increase engagement and followers.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Coordinate with designers and content teams for marketing materials.
- Stay updated with the latest digital marketing trends and technologies.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 03 years of experience in digital marketing (freshers are welcome)
- Knowledge of SEO, SEM, PPC, social media marketing, and email marketing.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, or similar tools.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Familiarity with Generative AI tools and automation systems.
