Digital Marketing Executive

Digital Marketer | Iconic Edge

Gurugram - On site

Company Description Iconic Edge LLP is India's leading personal branding company, focused on turning entrepreneurs and business owners into recognized authorities in their industries. The company specializes in positioning, storytelling, content, PR, and digital presence to transform professional expertise into influence. Iconic Edge's approach is designed to drive inbound business for clients by elevating their visibility and credibility. Team members work in a dynamic, creative environment that values strategic thinking and results-driven branding.

Role Description The Digital Marketing Executive is a full-time, on-site role based in Gurugram. This role involves planning and executing digital marketing campaigns across social media, web, and other online channels to strengthen clients personal brands. Daily responsibilities include managing social media accounts, coordinating content creation, optimizing web content for engagement and SEO, and monitoring campaign performance using web analytics tools. The Digital Marketing Executive will collaborate closely with branding strategists, content creators, and PR professionals to ensure consistent, high-impact digital presence for clients. The role also includes reporting on key metrics, suggesting improvements based on data insights, and staying updated on digital marketing and personal branding trends.

Qualifications

• Strong foundation in Marketing, including campaign planning, brand positioning, and lead generation.
• Excellent Communication skills, with the ability to convey ideas clearly and collaborate effectively with internal teams and clients.
• Proficiency in Social Media Marketing, including content scheduling, audience engagement, and platform-specific best practices.
• Experience in Web Content Writing, with the ability to create clear, compelling, and brand-aligned copy for websites and landing pages.
• Ability to use Web Analytics tools to track performance, interpret data, and recommend data-driven improvements.
• Knowledge of SEO basics, digital advertising (e.g., Google Ads, social media ads), and content management systems is beneficial.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Detail-oriented, organized, and comfortable working in a fast-paced, creative environment with a focus on measurable results.