SEO Executive (Digital Marketing Executive)

We are looking for a SEO/Digital Marketing Executive who understands modern SEO and can contribute across SEO, AI Search/AEO, Local SEO, backlinks, Google Business Profile, social media, content, analytics, and digital marketing.

Key Responsibilities:

SEO & AI Search Optimization:

• Develop and execute SEO strategies to improve organic rankings, website traffic, visibility, and leads.
• Perform keyword research, competitor analysis, SERP analysis, and content gap analysis.
• Work on On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
• Optimize website content for Google Search and AI-powered search platforms.
• Work on AI SEO / AEO (Answer Engine Optimization) to improve visibility in AI-generated search results.
• Optimize content according to search intent, topical authority, entities, FAQs, semantic search, and structured content.
• Use AI tools for keyword research, content research, content briefs, competitor analysis, SEO analysis, and content optimization.
• Stay updated with Google Search, AI search, and modern SEO trends.

On-Page & Technical SEO:

• Optimize meta titles, meta descriptions, headings, URLs, internal linking, images, and website content.
• Conduct regular SEO audits and identify website issues.
• Monitor Google Search Console and Google Analytics (GA4).
• Work on indexing, crawling, sitemap, robots.txt, redirects, broken links, canonicalization, and other basic technical SEO requirements.
• Monitor Core Web Vitals and website performance.
• Implement and optimize Schema Markup / Structured Data where required.
• Work with WordPress websites and coordinate with developers when technical changes are required.

Off-Page SEO & Backlinks:

• Plan and execute ethical link-building and off-page SEO strategies.
• Research relevant and authoritative websites for backlink opportunities.
• Build quality backlinks through guest posting, digital PR, relevant directories, citations, outreach, and other legitimate methods.
• Monitor backlink profiles and identify toxic, irrelevant, or potentially harmful links.
• Conduct competitor backlink analysis to identify new opportunities.
• Maintain records of backlink acquisition and monitor link quality.

Local SEO & Google Business Profile:

• Manage and optimize Google Business Profiles (GMB/GBP) for multiple clinic locations.
• Create and publish regular Google Business Profile posts.
• Optimize business information, categories, services, descriptions, photos, and other local SEO elements.
• Conduct local keyword research and optimize location-specific pages.
• Monitor local rankings and Google Maps visibility.
• Assist with review management and appropriate responses to patient reviews.
• Build and manage local citations and maintain NAP consistency.

Digital Marketing & Analytics:

• Assist with Google Ads and other digital marketing campaigns when required.
• Track website traffic, leads, calls, WhatsApp inquiries, forms, and other conversions.
• Analyze website and campaign performance using GA4, Google Search Console, and other digital marketing tools.
• Prepare regular SEO and digital marketing performance reports.
• Identify new opportunities to increase organic traffic, leads, and brand visibility.

Required Skills:

• Good understanding of SEO and Digital Marketing.
• Knowledge of On-Page, Off-Page, Technical, and Local SEO.
• Practical knowledge of link building and backlink acquisition.
• Understanding of Google Business Profile / GMB optimization.
• Basic understanding of AI SEO, AEO, and Generative Engine Optimization (GEO).
• Experience with Google Search Console and GA4.
• Working knowledge of WordPress.
• Familiarity with SEO tools such as Semrush, Ahrefs, Google Keyword Planner, Screaming Frog, or similar tools.
• Good analytical, research, and problem-solving skills.
• Strong written communication and attention to detail.
• Ability to work independently and take ownership of assigned SEO and digital marketing activities.

Qualifications & Experience:

• Any Bachelor's degree or Diploma in Digital Marketing, Marketing, Communications, or a related field is preferred.
• 1–3 years of practical SEO/Digital Marketing experience (Freshers can also apply).
• Candidates with strong hands-on knowledge of SEO, backlinks, GMB, AI SEO, and social media are encouraged to apply.
• Experience with healthcare, medical, travel, wellness, or local businesses will be an advantage.

Important:

This is a full-time, on-site position at our Dwarka Sector 12, New Delhi office.