Digital Marketing Executive

Company Description Barraid is an e-commerce platform in India specializing in bar accessories and barware for home and professional use. The company offers a wide range of products including decanters, cocktail shakers, peg measurers, ice buckets, bottle stoppers, beer glasses, ash trays, and liquor dispensers. Barraid focuses on providing unique and high-quality bar accessories to customers who value style and functionality. The platform is designed for convenient online shopping and aims to be a one-stop destination for bar essentials and distinctive barware.
Role Description The Digital Marketing Intern role at Barraid is a full-time remote position focused on supporting online marketing efforts and brand visibility. Day-to-day tasks include assisting in planning and executing social media campaigns, creating and scheduling content across digital channels, and monitoring engagement metrics. The intern will help analyze website and campaign performance using web analytics tools, contribute to email and online promotional activities, and support optimization of product listings and landing pages. This role also involves collaborating with team members, preparing basic performance reports, and staying updated on trends in digital and social media marketing relevant to the e-commerce and lifestyle sector.
Qualifications

• Candidates should possess skills in Social Media Marketing and Online Marketing to support brand awareness and engagement.
• Candidates should possess skills in Digital Marketing and Web Analytics to assist with campaign execution and performance tracking.
• Candidates should possess strong Communication skills for clear content creation and effective collaboration.
• Basic understanding of e-commerce platforms, SEO fundamentals, and content creation for digital channels is beneficial.
• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field is preferred.
• Ability to work independently in a remote setting, manage time effectively, and show eagerness to learn and adapt.