Primary title: Digital Marketing Executive
Role is fully remote (India).
Role & Responsibilities
- Plan, launch, and optimise paid acquisition campaigns across Google Ads and Meta to drive high-quality sign-ups and demo requests for a B2B SaaS product.
- Manage on-page and technical SEO initiatives and coordinate content marketing to improve organic visibility and keyword rankings.
- Design and run A/B tests across landing pages and email flows to improve conversion rate and reduce cost-per-acquisition.
- Build and execute email nurture campaigns and marketing automation sequences to accelerate lead qualification and activation.
- Track campaign performance in GA4 and Google Tag Manager; translate data into actionable improvements and weekly/monthly reports.
- Collaborate with product, sales, and content teams to align creative, messaging, and targeting for revenue-driven campaigns.
Skills & Qualifications Must-Have
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- SEO
- SEM
- A/B testing
Preferred
- Google Tag Manager
- Marketing automation (HubSpot)
- Mailchimp
- Salesforce
Qualifications
- Bachelor's degree in Marketing, Business, or related field, or equivalent practical experience.
- Proven track record in performance marketing for SaaS or B2B products; comfortable owning end-to-end campaigns and reporting.
- Fluency in English; ability to work on India Standard Time (remote).
Benefits & Culture Highlights
- Fully remote role with flexible hours aligned to IST.
- Lean, high-impact team with fast ownership and measurable outcomes.
- Opportunities for skills growth across paid media, analytics, and marketing automation.
Skills: google ads,google tag manager,google,sem,seo,a/b testing,automation,digital,email,digital marketing,marketing automation,mailchimp,campaigns,salesforce
