Roles and Responsibilities:
- Make our website look good for potential clients
- Market and track our blog posts across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, whatsapp, Google +, blogging-based platforms, etc. using sponsored updates
- Coordinate and schedule meetings with target accounts and qualified leads
- Understand our diverse value proposition and sales pitch in order to effectively attract qualified customers
- Provide ongoing market feedback reports and ways to refine positioning and outbound strategies
- Keep our management informed by maintaining accurate and thorough records
- Weekly reporting on challenges, successes, and progress against plan
- Provide bi-weekly insights into prospects technology needs and feature requests
- Plan and execute all digital marketing campaigns, including SEO/SEM, Google Display marketing database, email, social media, affiliate marketing and display advertising campaigns
- Design, build and maintain our social media presence
- Plan, execute, and measure experiments and conversion tests
Qualifications
- Bachelor s Degree required
- Masters Degree/MBA/PGDM in Marketing or Digital Marketing preferred
Skills
- Excellent written and verbal English communication skills
- Previous successful marketing experience
- The ability and desire to work in a fast-paced challenging environment
- The desire to meet and exceed measurable performance goals
- A keenly developed competitive nature
- The drive to be a self-starter
- The ability to deal with objections
- A fanatical attention to detail
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- SAAS or B2B marketing will be preferred
Experience
- Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Market Research
- Online Marketing
