Digital Marketing Executive

Company: SAMS Digital

Location: Wadala, Mumbai

Experience: 1–3 Years

Employment Type: Full-time

We are looking for a creative and results-driven Digital Marketing Executive to manage our digital marketing activities, improve online visibility, generate leads, and support business growth across multiple platforms.

Key Responsiblities:

• Social Media Marketing: Plan, create, schedule, and manage content across LinkedIn, Instagram, Facebook and other social media platforms.
• Meta Ads: Set up, manage, and optimize Facebook and Instagram advertising campaigns for lead generation, brand awareness and conversions.
• Google Ads: Create and manage Google Search, Display and other relevant advertising campaigns.
• SEO: Conduct keyword research, on-page and off-page SEO, competitor analysis and website optimization to improve search engine rankings.
• Email Marketing: Create and manage email campaigns, newsletters, audience segmentation and automated follow-ups using tools like Brevo.
• WhatsApp Marketing: Manage WhatsApp campaigns, audience segmentation, bulk messaging and automation. Basic knowledge of WhatsApp Business API and Meta verification processes is preferred.
• Content & Analytics: Coordinate with graphic designers and content creators for marketing creatives, reels, and promotional content.
• Performance Reporting: Monitor campaign performance, analyze leads and conversions, prepare reports, and recommend improvements.
• Website Management: Update website content, landing pages, blogs and marketing-related information as required.

Requirements

• 1–3 years of experience in digital marketing.
• Practical knowledge of Meta Ads Manager, Google Ads, SEO and social media management.
• Experience with email marketing and WhatsApp marketing tools.
• Understanding of lead generation, conversion tracking and campaign optimization.
• Good communication, analytical and organizational skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Skills

• Google Analytics 4 and Google Search Console.
• Canva and basic creative content understanding.
• Marketing automation and CRM tools.
• Knowledge of WhatsApp Business API setup and integration.