Digital Marketing Executive

Job description:

Company: Edusolve Edutech Pvt. Ltd.

Location: Kolkata

Salary: As per Industry Standards

Edusolve Edutech Pvt. Ltd.is a pioneering Ed-Tech company that specializes in providing top-notch consulting services for students aspiring to study abroad. With a deep understanding of the ever-evolving global education landscape, Edusolve is committed to guiding and supporting students in their journey toward achieving their educational goals.

Job Overview:

We are looking for a creative and result-drivenDigital Marketing Executivewho is updated with the latest trends inGen AI-powered digital marketing. The candidate will be responsible for planning, executing, and optimizing online marketing strategies to enhance brand visibility, generate leads, and drive business growth.

Key Responsibilities:

• Plan and execute digital marketing campaigns across platforms (Google, Meta, Instagram, etc.)
• UtilizeGenerative AI toolsfor content creation, ad copy, automation, and campaign optimization
• Manage SEO, SEM, and website traffic growth strategies
• Handle social media marketing, content calendars, and engagement strategies
• Run paid ads (PPC) and optimize campaigns for better ROI
• Analyze performance using tools like Google Analytics and generate reports
• Manage email marketing and lead nurturing campaigns
• Collaborate with the design and content team for creatives and campaigns
• Stay updated with the latestAI trends in digital marketingand implement innovative strategies

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or related field
• Strong knowledge ofDigital Marketing & Gen AI tools(ChatGPT, automation tools, AI content platforms, etc.)
• Experience with SEO, Google Ads, Meta Ads, and analytics tools
• Good understanding of content marketing and social media trends
• Strong analytical and problem-solving skills
• Excellent communication and creativity