Digital Marketing Executive

Company Description

Abybaby is a Branding, Marketing, and Communication Services agency that bridges the gap between consumers and clients. With a focus on revitalizing and growing brands across India, the company helps clients expand their reach and boost sales. By offering innovative solutions and a results-driven approach, Abybaby effectively engages with target customers to deliver measurable outcomes. The agency is known for its expertise in crafting strategies that stand out in a competitive market.

Role Description

This is an on-site, full-time role based in South Kolkata for a Digital Marketing Executive. Responsibilities include planning and executing marketing campaigns, SEO, managing social media accounts, creating web content, analyzing web performance data using analytics tools, and enhancing communication strategies to effectively reach target audiences. The role requires maintaining brand visibility and ensuring alignment with the company's marketing goals.

Qualifications

• Proficiency in Marketing and Communication strategies
• Strong understanding of SEO, SEM, PPC, Social Media and Google Analytics.
• Experience with tools like Google Ads, Facebook Ads, Canva, WordPress etc.
• Excellent verbal and written communication skills
• Familiarity with branding and promotional activities is an advantage
• Bachelor's degree in Marketing, Communications, or a related field